Category: Marketer

Building Inclusive Language
Marketer

Building Inclusive Language

To support SMPS’ efforts to become a more inclusive organization and advocate for diversity, equity and inclusion across the A/E/C industries, the DEI Committee has created a glossary to provide

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SMP377-Marketer-RefreshYourFeed-1280x570-1
Marketer

Refresh Your Feed

For many marketers, social media, and the ever-increasing space it inhabits in our daily lives often makes it challenging to switch gears between perusing LinkedIn looking for inspiration to drafting

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To SMPS at 50: Happy Lth
Marketer

To SMPS at 50: Happy Lth

It’s well known that 50 translates to L in Roman Numerals. And so the idea of “SMPS at 50” inspired me to contemplate the letter L. When I think of

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Does That Resonate With You?
Marketer

Does That Resonate With You?

Non-marketers don’t use or always understand our A/E/C marketing jargon. When we use language that connects with our internal customers (AKA coworkers and pursuit teammates), we are more effective in

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From Slump To Star
Marketer

From Slump To Star

Over the years, my teen son and I have found connection by discussing sports— especially my hometown team, the Golden State Warriors. My mind loves to think in analogies, and

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The Power of No
Marketer

The Power of No

We’re in a rare moment in the A/E/C industries when, for many of us, there’s more work available in the marketplace than there is staff to execute it. While this

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