Marketer Online

Kicking the day off in a coffee shop, dining on fresh food from our own waters, or attending happy hours—this was Seattle pre-pandemic networking at Wiss, Janney, Elstner Associates, Inc. (WJE). Despite last year’s challenges, Read More

Marketers have one of the hardest jobs in business today. Instead of just managing the brand and proposals, our responsibilities span technology, lead generation, customer experience, employee experience, and culture. And now, the C-suite expects Read More

As A/E/C marketers, our jobs require us to constantly create new things. Where does one continually find inspiration? With fewer opportunities to get fully enveloped into creative environments over this past year, we’ve had to Read More

As the Greek philosopher Heraclitus said, “Change is the only constant in life.” Often change is slow, gradually shifting the ways we work; other times a catalyst in the market causes rapid change that can Read More

Established almost one year ago, the SMPS Diversity, Equity, and Inclusion (DEI) Task Force has been hard at work. Thirty SMPS members from across the country have met monthly to define DEI objectives for the Read More

Since 2012, diversity in Oregon’s state contracts has been legislatively supported through the state’s Certification Office of Business Inclusion and Diversity (COBID). While government-led initiatives have helped increase diversity within the A/E/C industries by consciously Read More

Sitting down to write this article about the amazing experience that will be Build Business 2021, I couldn’t help but think back to how we got to today. Though conference planning officially started back in Read More

During this year’s Build Business 2021: RISE, August 4–6, Bonin Bough will take the virtual stage as keynote presenter. Currently chief growth officer of Triller and founder of Bonin Venture, Bough is a marketing guru Read More

Marketing leaders thrive on informing, helping, and influencing clients. As communicators, we spend a lot of time, plus an overabundance of angst, trying to break through the noise with thoughtful content. This quest isn’t an Read More

Balancing my career as a marketing manager, parent of two teenage children, and volunteer with both SMPS Hawaii and SMPS Colorado can be overwhelming. Recently, I’ve embraced the practice of mindfulness and Usui Reiki concepts Read More