Marketer
Amplify A|E|C Preview: What’s New in 2023?
Amplify A|E|C will be here before you know it and the planning committee has been hard at work since the fall bringing together new speakers and networking experiences for this
Category: Marketer
Marketer
Building Inclusive Language
To support SMPS’ efforts to become a more inclusive organization and advocate for diversity, equity and inclusion across the A/E/C industries, the DEI Committee has created a glossary to provide
Marketer
Refresh Your Feed
For many marketers, social media, and the ever-increasing space it inhabits in our daily lives often makes it challenging to switch gears between perusing LinkedIn looking for inspiration to drafting
Marketer
Blueprints 3.0 Emphasizes the Importance of the CMO
At a midsized construction company, there is a marketer in Nashville and one in Knoxville. Both manage proposals and promotional campaigns, reporting to their respective office leaders. At the headquarters
Marketer
5 Reasons to Enter the 2023 MCA Competition
I always look forward to December because that’s when we announce the Marketing Communications Awards (MCAs) Call for Entries. Our awards program has been around for 46 years, but that
Marketer
Mentoring: It Is a Two-Way Street
Most of us have heard of the butterfly effect, where small things can profoundly affect complex systems. We cannot think of a more complex system as can be found in
Marketer
To SMPS at 50: Happy Lth
It’s well known that 50 translates to L in Roman Numerals. And so the idea of “SMPS at 50” inspired me to contemplate the letter L. When I think of
Marketer
Does That Resonate With You?
Non-marketers don’t use or always understand our A/E/C marketing jargon. When we use language that connects with our internal customers (AKA coworkers and pursuit teammates), we are more effective in
Marketer
From Slump To Star
Over the years, my teen son and I have found connection by discussing sports— especially my hometown team, the Golden State Warriors. My mind loves to think in analogies, and
Marketer
The Power of No
We’re in a rare moment in the A/E/C industries when, for many of us, there’s more work available in the marketplace than there is staff to execute it. While this
