SMPS.org archives

Seven Things Your Clients Want You To Know

August 6, 2020

In this changing COVID-19 world, clients want to know that you care about them and their businesses. And it’s worth assessing how they view you and your business. Checking in with clients—in good times and Read More

Overcoming Seven Leadership Thinking Traps

July 22, 2020

As an A/E/C leader, you’re not just responsible for your performance, but the performance of your team. With so much riding on you in today’s changing business climate, it’s easy to get caught up in Read More

Marketing’s Role in Customer Experience

July 16, 2020

According to an Accenture study, 90% of B2B executives cite customer experience (CX) as very important to achieving their companies’ strategic priorities. But only 20% excel at it and see strong returns on their investment. Read More

Crafting Your Firm’s Client Experience Workshop

July 1, 2020

Client Experience (CX) is a hot buzzword in A/E/C today. In layman’s terms, CX is the experience a client has while working with you—looking beyond the products or services you provide. Caring about the experience, Read More

Launch Your Thought Leadership Program in Four Steps

June 18, 2020

As marketers, you know that it’s not only what you do, but how you promote it, that builds more business. And while your firm may have a strong portfolio that demonstrates your track record with Read More

Six Reasons To Improve Your Proposal Writing

June 4, 2020

  Anyone engaged in the planning and production of A/E/C marketing proposals knows what an enormous undertaking it can be. This often-grueling process involves the creation and synthesis of assets into a cohesive document that Read More

How To Implement a Team Writing Process

May 7, 2020

As with most creative endeavors, writing can seem magically pulled from thin air to blossom on paper on its own. But writers know that’s not quite how it works, and definitely not while writing as Read More

Improving Our Communities

May 7, 2020

Fair or not, there is a stereotype that persists in the A/E/C industries that a construction project is the crucible an organization must “get through” to realize their vision of a new or enhanced facility. Read More

Improving Your Firms Social Media Culture

April 28, 2020

  When popular search engines review and rank your firm’s website content, the content in your social channels is also included. So, too, are mentions about your firm in the news media. Smarter bot algorithms Read More

Data for Customer Engagement and Business Development

April 22, 2020

Digital transformation. Disruption. Innovation. As a professional in the A/E/C industries, you know these buzzwords all too well. Project teams are accustomed to adapting, testing new solutions on their project sites, and reaping the benefits Read More