Marketer
Gender-Neutral Pronouns and A/E/C Success
For the first two years of my A/E/C career, I lived and worked in Santiago, Chile. One thing that always stood out to me, especially in the workplace, is that
Category: Marketer
Marketer
Taking Action for Racial Equality in A/E/C
In 2003, SMPS issued its first diversity statement, which came out of the work of a prior task force created for this purpose. Since that time, various members, chapter leaders,
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Celebrating Women’s History Month
Commemorating the role of women in A/E/C marketing and business development. In honor of Women’s History Month and International Women’s Day, we’d like to acknowledge our members in advancing the
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Social Media in A/E/C
In a pre-COVID proposal kickoff meeting, a firm principal said, “Can you all please make sure your LinkedIn profiles are up to date? Clients have been checking these recently.” This
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Transitioning Personal Networks Into Business
The next generation of A/E/C professionals is an impressive wave of talent. They’re diverse, well-educated, and altruistic, with a personal network seamlessly connected with technology. They’re eager to advance their
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How Podcasts Get More Referrals and Clients
The novel coronavirus has done nothing if not show us the power of making connections virtually and doing so successfully. Working at home, most of us now reach out electronically
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Setting a Baseline To Measure Trends
In the A/E/C world, business is dynamic, constantly evolving, innovating, and adjusting. As marketers, we want to help our firms stay on the leading edge of the market so we
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How 1 Case Study = 3 Wins
A/E/C firms continually look for ways to differentiate themselves. Case studies can provide an important step toward achieving that goal. Turbocharge your project profiles to create compelling case studies. Use
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Create a Solid Business Continuity Plan
Having an organized response to unexpected events gives your company a good chance of surviving and possibly even thriving. Many companies have a disaster recovery plan for IT operations and
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Shortlist Interview Skills for COVID Times
For decades, shortlist project interviews remained relatively static, with prospective teams meeting face to face with selection committees in a room together. Interviews started to change incrementally when Zoom and
