Create a Solid Business Continuity Plan

Create a Solid Business Continuity Plan

Having an organized response to unexpected events gives your company a good chance of surviving and possibly even thriving. Many companies have a disaster recovery plan for IT operations and infrastructure should a network fail or hardware or software malfunction (and if you don’t, you should). Protecting data is crucial during a crisis. However, having no disaster plan for your business as a whole can leave staff scrambling to figure out a course of action and hinder your company’s ability to recover quickly—if at all.

Why a Business Continuity Plan (BCP) Is Important

It’s rarely possible to predict when a threat to business operations will occur. But, the recent COVID-19 pandemic serves as a powerful reminder that unexpected events do happen. Business operations can be threatened or halted in a multitude of ways.

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Article, written by Kari L. Roetman, first appeared in Marketer journal.

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