SOCIETY NEWS
Celebrating Women’s History Month in 2025
In honor of Women’s History Month, we reached out to SMPS HQ staff members to commemorate this observance. Below, they share their thoughts on women they admire. Natalie Gozzard, Chief
Building Proposal Success Into Kickoff Meetings
Five key considerations every A/E/C marketer should include in their next kickoff meeting to ensure a smoother pursuit process. Proposals may never receive the time and resources they deserve. However,
New SMPS Foundation Research Initiative
Uncovering what’s new, what’s next, and what will propel your firm. The mission of the SMPS Foundation is to deliver intelligence and insights for growth professionals and leaders to help
Purposeful with Perseverance: The Power Behind A/E/C Growth Professionals
My son was recently awarded a Purposeful with Perseverance award at his school. Although he wasn’t exactly sure what he had done to earn it, the recognition got me thinking
SMPS Spotlight: Kim McDonough
In our member spotlight, Kim McDonough, CPSM, recently sat down for a virtual chat with SMPS. Kim, who’s marketing manager at Reaveley Engineers, is a member of SMPS Utah and
SMPS Now and Next: January 2025
Last month, the Society’s volunteer leaders and staff members met at SMPS HQ in Alexandria, VA, for its board of directors meeting. Here are a few highlights from the meeting:
Celebrating Black History
I’m Here Because I’m As Good As You. This declaration is bold, provocative, inspiring. These words and title come from a 2021 article in Harvard Business Review, which features an
A Messaging Framework to Engage, Inspire, and Convert in A/E/C
Clear and effective messaging is critical for architecture, engineering, and construction (A/E/C) firms to stand out in a competitive market. This three-part messaging framework is a simple yet powerful tool that helps
5 Ways To Infuse Sustainability Into Your Marketing Strategy in 2025
The new year brings an opportunity to reflect, reset, and refocus. For marketers in the architecture, engineering, and construction (A/E/C) industry, it’s also the perfect time to align your efforts
SMPS announces new editor of SMPS Marketer journal
SMPS is pleased to announce that Clare Kelly, CPSM, has been appointed editor of Marketer, the Society’s award-winning journal. Prior to this new position, Clare served on the Marketer Editorial
