Marketer Online
Update From the SMPS President on HQ Matters
SMPS announces the resignation of CEO Michael Geary, CAE, effective April 5, 2024, following a successful tenure of more than eight years at the helm of the organization. Throughout
Preparing Marketing Leaders for a Complex Future
As we look ahead to 2024 and beyond, it’s clear the architecture, engineering, and construction (A/E/C) industries will only get more complex. With trends like supply chain issues, skilled labor
SMPS Foundation Board of Trustees Makes Plans for 2024
December has always been one of my favorite months of the year, in part because, for me, it has generally been filled with pleasant memories and is a time when
Member Spotlight: Cecilia Arango
In our member spotlight, Cecilia Arango, CPSM, recently sat down for a virtual chat with SMPS. Cecilia is marketing manager for Thomas & Hutton. She has been in the A/E/C
Marketing Distinction
When it comes to marketing excellence, winning is just the beginning. In the dynamic and competitive landscape of the A/E/C industries, where marketing plays a pivotal role in shaping success,
Benefits of Entering the 2024 Marketing Communications Awards
Discover the perks of throwing your hat into the marketing competition ring Football has the Vince Lombardi Trophy; hockey has the Stanley Cup; the film industry gives out Oscars; and
Celebrating 50 Years of SMPS
Where did the time go? It has been 50 years of growth and in 2023—our golden anniversary—we celebrated this achievement with commemorative experiences and by acknowledging our founders and
SMPS Fellows Spotlight: Cricket Robertson
For our member spotlight, Cricket Robertson, FSMPS, CPSM, sat down for a virtual chat to share what it means to be an SMPS Fellow. Cricket is marketing and communications manager
SMPS Fellows Spotlight: Gabe Lett
For our member spotlight, Gabe Lett, FSMPS, CPSM, sat down for a virtual chat with us to share what it means to be an SMPS Fellow. Gabe is senior marketing
The Power of Gratitude
November is a month that captures the essence of gratitude, reminding us to pause and reflect on the things we are thankful for in our lives. I am grateful for