Learning Labs
BOOST YOUR SKILLSET
SMPS members: Join us for our complimentary virtual Master More Learning Labs.
This educational series features timely topics presented by industry practitioners that can help you build skills to work smarter, advance your career, and build your firm’s business. This series is for SMPS members only.
Offered every other month and providing 1 CEU, each program runs 60 minutes to fit into your busy schedule. As part of your SMPS membership, take advantage of this complimentary series to boost your skillset.
Labs are recorded and available on-demand in the Learning Labs folder in the Marketing Resource Center on MySMPS, our members-only online community.
Secrets of Great Internal Marketers
Register Now
Speakers Moderator
Director of Brand Communications
MBH Architects
Directory of Strategic Initiatives
GMB
Storytelling Strategist
Page
Chief Client Officer
Knowledge Architecture
Conquer your marketing and business development challenges with the help of modern technology. In this session, you will discover how to improve the two elements critical for success: leveraging your firm’s experience and harnessing the power of relationships.
Your experience database is the heart of your marketing efforts, discover how to maintain and use your data more effectively. And as Enterprise Relationship Management (ERM) is transforming the A/E/C industries, you will gain insight into how to utilize this tech to allow business development to focus on what they do best.
This webinar will help you maximize your potential for long-term sustainable growth.
Join us for an engaging 45-minute webinar designed specifically for marketing and business development professionals in architectural, engineering, and construction (AEC) firms. In today’s dynamic landscape, marked by an uncertain economic future and an overwhelming number of projects but a shortage of qualified firms to handle them, a well-defined go/no go process becomes crucial for success. In this session, we will explore the challenges faced by AEC firms in the current state and provide practical insights on creating and implementing a robust go/no go process that will enable your firm to make informed decisions, maximize opportunities, and mitigate risks effectively.- Christina Gilson Leahy, CPSM, Senior Sales Enablement Engineer, Unanet
- Dianna Lovelace, Group Product Manager, CRM, Unanet
OpenAsset’s Best Practices for Using InDesign in Document Creation Description
Learn expert tips and tricks for creating proposals, resumes, and more with the help of InDesign and digital asset management. Hear from OpenAsset’s VP of Customer Success George Bains as he shares use cases, lessons learned, and a short tutorial to speed up your AEC firm’s document creation process.
Presenter: George Bains, VP, Customer Success- OpenAsset
View RecordingMaster More: Lessons on Proposal Writing from ISO’s Plain Language Standards
May 30, 2023 12:00 pm ET
ISO’s brand-new plain language standards set the bar for creating content that’s easy to understand — and that does its job. In the case of proposals, that job is to inform and persuade. This session will explore how proposal pros can apply these ISO standards to proposal creation. Attendees will learn how to create proposal content that allows evaluators to easily:
- Find what they need
- Understand what they find
- Use that information to successfully score your proposal
How to Drive Profitable Growth Through the Business Development Process for your Firm
January 26, 2023 12:00pm ET
Learning Objectives:
- Why is BD important for AEC firms
- What are the issues firms are facing to drive BD mindset
- How to influence BD culture shift in your firm
Presenter: Jeff Meadows Director, Enterprise Accounts- Unanet
January Learning Lab | Ordinary People, Extraordinary Leadership How to Make a Difference Regardless of Your Title, Role, or Authority (Presented By, Jeff Hurt)
March Learning Lab | CRM for Professional Services, People, and Processes (Presented By, Courtney Kearney CPSM and Chaz Ross-Munro)
May Learning Lab | Elevating Proposals (Presented By Chaz Ross-Munro, Director of Marketing, ProjectMark; Courtney Kearney CPSM; and Julie Shaffer, CPSM)
November Learning Lab | Vision, Compassion, and Grit – The Keys to Leadership (Presented by Craig S. Galati, FAIA, FSMPS, CPSM | President, LGA Architecture)
Read the entire SMPS Registration and Cancellation Policy.
Are you a CPSM? When you participate in a lab, or access on-demand, you will earn 1 CEU toward recertification for SMPS’s Certified Professional Services Marketer program.
It’s simple to participate:
1) Choose any lab—or choose all of them.
2) Pre-register.
3) Look for an email with the access code for the program.
4) Join us on the program date.
Reminder: Labs are recorded and available on-demand in the Learning Labs folder in the Marketing Resource Center on MySMPS, our members-only online community.
