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Foundation

Support resources that drive industry growth and innovation

The SMPS Foundation, is dedicated to equipping professionals and leaders with the intelligence and insights needed to navigate the evolving landscape of trends, change, and business evolution in the competitive architecture, engineering, and construction (AEC) industry. Our vision is clear: to catalyze AEC business growth through actionable insights that not only inform but inspire.

Mission

To deliver intelligence and insights for growth professionals and leaders to help them navigate trends, change, and business evolution in a highly competitive marketplace.

Vision

Intelligence and insights to catalyze AEC business growth.

Winning aspiration

To deliver intelligence and insights for growth professionals and leaders to help them navigate trends, change, and business evolution in a highly competitive marketplace.

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Latest research

The SMPS Foundation, in partnership with Stambaugh Ness, is excited to announce the release of the new research publication, AEC.BD. By engaging a diverse array of participants across various AEC firm types, sizes, and geographies, the SMPS Foundation and Stambaugh Ness discovered insights into the evolving world of business development, contributing to a future where diversity of thought and practice propels the industry-forward.

This new publication is a comprehensive study to explore the strategies employed by AEC firms in driving revenue growth. Made possible by the efforts of the SMPS Foundation and Stambaugh Ness, we are excited to release this industry resource free to both members and non-members.

To receive your copy, please fill out the form below and follow the download prompts. Stay tuned for additional learning spotlighting this new research, hosted by the SMPS Foundation and Stambaugh Ness.

SMPS Foundation

AEC.BD | Building Business Development Success in a Post-Pandemic World

Invest in the SMPS Foundation

Donate to your foundation because relevant research and expanding diversity in the A/E/C industries is good for the built environment.

We are grateful for our donors, and with your contribution we will continue to influence our profession with important research and advocacy.

To continue our future work, we invite you to make a tax-deductible donation* to the SMPS Foundation. Your support will directly contribute to the development of future initiatives that support our industry and professionals like you.

Donate Now

Available publications

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Blueprints 3.0

Blueprints 3.0

SMPS first published Blueprints in 2012. Since then, a lot has changed in the A/E/C and business worlds. To grow and sustain business, A/E/C companies need marketers and business developers who think strategically and can help identify and win long-term work. That’s where Blueprints 3.0 comes into play.

Member: $99
Non-Member: $249

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Positioning and Differentiation in AEC Marketing 2023

Positioning and Differentiation in AEC Marketing 2023

Marketing is often one of the most controversial business components in professional services firms. Many question the value of marketing in fields that are often heavily relationship sales driven. Branding as a discipline is frequently lumped in with marketing and suffers from the same jaded view. It is important, however, for organizations to realize how much broader branding is than marketing or promotions.

Member: Free
Non-Member: $49.00

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Theory Into Practice: The Neuropsychology of Influence and Decision-Making

Theory Into Practice: The Neuropsychology of Influence and Decision-Making

The long-awaited follow-up to one of our most popular publications, The Neuropsychology of Influence and Decision-Making (2018), is now available. In our newest publication on this topic, we review the suite of notable psychological concepts of which marketing professionals should be aware due to shifting consumer attitudes and decisions, including our clients.

Member: Free
Non-Member: $49.00

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Powering Up Technology: A Spotlight on MarTech | 2019

Powering Up Technology: A Spotlight on MarTech | 2019

Marketing technology—commonly known as MarTech—is one of the fastest-growing areas in technology today. In this practice where strategy, marketing, and technology are linked, MarTech tools help brands connect with clients, allow for deeper understanding and engagement, and support communication with target audiences. This survey serves as a baseline to quantify future changes in the utilization of technologies.

Member: Free
Non-Member: $24.95

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Pull Marketing in Action: How A/E/C Clients Use Websites to Find and Vet Service Providers

Pull Marketing in Action: How A/E/C Clients Use Websites to Find and Vet Service Providers

As the desire to market professional services online continues to grow, it is important to look at how various marketing tools and strategies work most effectively to help potential customers find and review professional service providers. This particular study focuses on one subset of the professional and business services supersector, the architecture, engineering, and construction (A/E/C) industries, and on one particular marketing tool: the firm’s website.

Member: Free
Non-Member: Free

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Measuring for Success: A Look at Hit Rates & Other KPIs in the A/E/C industries

Measuring for Success: A Look at Hit Rates & Other KPIs in the A/E/C Industries

The report examines the tools and processes companies in the architecture, engineering, and construction industries use to track their success with winning projects.

Want more on hit rates? View the free webinar recording based off of the report findings presented by Michelle Yates, APR, CPSM, and Holly Bolton, FSMPS, CPSM.

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Non-Member: $24.95

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Fellows Survey Report

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The 2016 Fellows Survey report recaps challenges, trends, and predictions in the A/E/C industry. The content is based on survey results and in-depth interviews with SMPS Fellows, who are some of the design and building industry’s most experienced professionals. It reflects trends and predictions from some of the design and building industry’s most insightful and experienced individuals.

SMPS Fellows were asked about several topics in four segments: Looking Back, Looking Ahead, Preparing for the Future, and Megatrends. The authors summarized 300 pages of research into 30, with several pages dedicated to conclusions, takeaways, and actions.

 

Member: Free
Non-Member: $24.95

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Sell, Do, Win Business: A Report on How A/E/C Firms are Using Staff to Win More Work

Sell, Do, Win Business. A Report on How A/E/C Firms Are Using Staff to Win More Work

This report is the culmination of 2015 survey-based research, which provides the latest insight into how firms engage clients and attempt to win work. The report provides a snapshot of key findings and lay-of the-land statistics of how firms approach, structure, and support business development efforts.

 

Member: Free
Non-Member: Free

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Henna Pryor

Henna Pryor, PCC is a dynamic Workplace Performance Expert who speaks and writes about performance mindset, interpersonal dynamics, high-impact communication, and embracing bumps in a world that keeps optimizing for smoothness. She is a regular Expert Columnist for Inc. Magazine, 10x award- winning author of Good Awkward, and an in-demand global keynote speaker.

Thank you for your submission!

Thank you for your interest in downloading the new publication, AEC.BD. This research is made possible by efforts of the SMPS Foundation and Stambaugh Ness. 

Download your copy by clicking the button below.

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