Domains of Practice

Marketer is the Society’s award-winning bimonthly journal, reporting on current business development and marketing practices, issues, and trends.

Regularly cited as a top benefit of membership, Marketer provides original, knowledge-based content relevant to A/E/C professionals: innovative marketing, management, and leadership strategies, case studies, and lessons learned. Articles are written by industry practitioners and experts who face the challenges of marketing professional services every day.

In conjunction with the Professional Testing Corporation, SMPS analyzed the practice of professional services marketing to articulate and confirm the body of knowledge and skills most critical to competency. The resulting knowledge areas and skill sets are classified under the six Domains of Practice for Professional Services Marketing. The six Domains of Practice form the foundation of the SMPS certification program. The guide can be used to advance your career and build your business.

Plan for career advancement.

Review the knowledge areas and skill sets in each domain to self-evaluate your level of mastery. Then, pursue professional development opportunities in areas in which you need to develop your skills. Discuss and document your goals, plans, and progress with your supervisor or management team.


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