Pinnacle Learning

Session description

Explore the transformative power of Thought Leadership in our exclusive session, designed to enhance your brand’s digital influence. Discover why Thought Leaders excel on LinkedIn, and learn how to establish yourself as a credible authority. We’ll also delve into the intricacies of LinkedIn’s algorithm, revealing key strategies to amplify your reach and engagement. Gain practical insights into content optimization for immediate impact.

Key takeaways:

1. The Power of Thought Leadership: Understanding why Thought Leaders achieve the best results on LinkedIn.
2. Building Authority: Strategies for branding yourself as a trusted authority and gaining instant credibility.
3. Cultivating Company Thought Leaders: Implementing a 4-layer Employee Branding Model to foster thought leadership within your organization.
4. Navigating LinkedIn’s Algorithm: Insights into current algorithmic challenges and how to overcome them for better visibility.
5. Content Strategy Mastery: Learning how different content formats influence reach and engagement, and how to use them effectively.
6. Actionable Algorithm Insights: Six implementable insights to enhance your LinkedIn strategy for immediate results.

About Richard Van Der Blom

Richard van der Blom is the Founder/CEO of Just Connecting HUB, an international operating agency providing insights-based LinkedIn training and consultancy for Marketing & Sales. Since 2010 he has provided training and sessions for over 300.000 professionals and served more than 950 companies worldwide. Amongst his clients are companies like Nestlé, NetApp, InterSystems, Salesforce, TEVA, Philips and many more.

Author of +500 blogs (+23M annual views) and reports on Social Selling & LinkedIn, and publisher of the annual LinkedIn Algorithm Insights Report (+5M downloads). Furthermore he is a member of an independent LinkedIn Tink Thank since 2015 and an experienced international KeyNote Speaker, who spoke on stages in Austin, Boston, Buenos Aires, Marrakech, London, Paris, Singapore and many more.

Session description 

Before spending a dollar on promoting a job, recruiting teams should know whose attention they want to capture. Hiring teams must understand what matters most to quality candidates. Instead, many simply post jobs on more websites in hopes of filling niche roles with any warm body rather than the right person.

Best-in-class candidates aren’t settling for templates and worn-out tactics. They want to know why they should work for you. If you’re not expressing it in a language that attracts the right person, it’s costing the company money. This presentation can help. People who have attended this session with hiring expert Katrina Kibben have said it helped them learn simple steps to stand out with recruitment marketing that uses real stories.

• Steps for translating your stories into a unique recruiting strategy,
• An introduction to recruiting personas and how they work,
• 4 things you can do to increase applications without an employer brand budget,
• And more!

Attendees will leave this session with actionable insights that help companies of all sizes stand out.

About Kat Kibben

Kat Kibben is an award-winning writer and renowned keynote speaker known for helping hiring teams write inclusive, unbiased job postings that help them hire the right person faster.

Before founding Three Ears Media, Kat was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster.com, Care.com, and Randstad Worldwide. Today, they are frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes.

Kat travels the country in their RV while dividing time between North Carolina, Colorado, and the dogs behind the name Three Ears Media.