SMPS BOOKSTORE

Marketer Must-Reads: Business Strategy

These definitive articles from Marketer offer perspectives from leaders across A/E/C to expand your firm’s business goals.

Member: $24.99
Non-Member: $34.99

Marketer Must-Reads: Thought Leadership

These definitive articles from Marketer offer thought leadership best practices to increase your firm’s visibility as experts in front of clients and competitors.

Member: $24.99
Non-Member: $34.99

Marketer Must-Reads: Social Media

Engage audiences and grow your firm’s presence with this compilation of articles from Marketer.

Member: $24.99
Non-Member: $34.99

Marketer Must-Reads: Technology & AI

Discussions around the impact of expanding technology and the emergence of AI in the workplace from the Marketer Journal in partnership with OpenAsset.

Member: $24.99
Non-Member: $34.99

Blueprints 3.0

Blueprints 3.0

SMPS first published Blueprints in 2012. Since then, a lot has changed in the A/E/C and business worlds. To grow and sustain business, A/E/C companies need marketers and business developers who think strategically and can help identify and win long-term work. That’s where Blueprints 3.0 comes into play.

Member: $99
Non-Member: $249

Positioning and Differentiation in AEC Marketing 2023

Positioning and Differentiation in AEC Marketing 2023

Marketing is often one of the most controversial business components in professional services firms. Many question the value of marketing in fields that are often heavily relationship sales driven. Branding as a discipline is frequently lumped in with marketing and suffers from the same jaded view. It is important, however, for organizations to realize how much broader branding is than marketing or promotions.

Member: $0.00
Non-Member: $49.00

Theory Into Practice: The Neuropsychology of Influence and Decision-Making

Theory Into Practice: The Neuropsychology of Influence and Decision-Making

The long-awaited follow-up to one of our most popular publications, The Neuropsychology of Influence and Decision-Making (2018), is now available. In our newest publication on this topic, we review the suite of notable psychological concepts of which marketing professionals should be aware due to shifting consumer attitudes and decisions, including our clients.

Member: $0.00
Non-Member: $49.00

MARKENDIUM

 MARKENDIUM, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industry. The book-set is recommended Certified Professional Services Marketer (CPSM) study material.

Indiv. Domain Books (1-6): Paperback: $39.00 | Kindle: $29.00 Full Set: $174

2020 SMPS Marketing Communications Awards Finalist Book

2020 SMPS Marketing Communications Awards Finalist Book

SMPS has published an MCA Finalists Submissions Book, including the Award of Excellence and Merit winners from the 2020 MCA competition. Limited quantities available, purchase now while supplies last. Please note that shipment may take up to two weeks.

Member: $25.00
Non-Member: $25.00

Domains of Practice

The six Domains of Practice form the foundation of the SMPS certification program. When you earn the Certified Professional Services Marketer (CPSM) designation, you position yourself as an expert committed to the highest standards of professional excellence. In this guide, youll find the skill sets and knowledge areas needed for each domain of practice. The guide can be used to advance your career and build your business.

Member: $0.00
Non-Member: $0.00

CPSM Handbook

This handbook contains necessary information about the Certified Professional Services Marketer (CPSM) examination.

Member: $0.00
Non-Member: $0.00

2019 SMPS Marketing Communications Awards Finalist Book

2019 SMPS Marketing Communications Awards Finalist Book

For the first time ever, SMPS has published an MCA Finalists Submissions Book including the Award of Excellence and Merit winners from the 2019 MCA competition. Limited quantities available, purchase now while supplies last.

Member: $25.00
Non-Member: $25.00

Marketer Must-Reads e-book: Remote Work and People Management

Marketer Must-Reads e-book: Remote Work and People Management

These definitive articles from Marketer offer best practices on working from home—looking at technology, leadership, and team collaboration. Sponsored by CCS International.

Member: $24.99
Non-Member: $34.99

Marketer Must-Reads e-book: Client Experience

Marketer Must-Reads e-book: Client Experience

These definitive articles from Marketer offer insights on how CX can help your firm create value for customers, retain their loyalty, and win more work.

Member: $24.99
Non-Member: $34.99

Marketer Must-Reads e-book: Culture

Marketer Must-Reads e-book: Culture

These definitive articles from Marketer offer insights into creating a dynamic company culture that attracts top talent.

Member: $24.99
Non-Member: $34.99

Marketer Must-Reads e-book: Proposals

Marketer Must-Reads e-book: Proposals

These definitive articles from Marketer offer insights to increase your firms chance of making the shortlist and winning work.

Member: $24.99
Non-Member: $34.99

Marketer Must-Reads e-book: Focus Forward

Marketer Must-Reads e-book: Focus Forward

These definitive articles from Marketer offer best practices on shifting to a new way of doing business to stay ahead.

Member: $24.99
Non-Member: $34.99

Marketer Must-Reads e-book: Business Development

Marketer Must-Reads e-book: Business Development

These definitive articles from Marketer offer best practices for developing business and moving your firm forward successfully.

Member: $0.00
Non-Member: $34.99

Marketer Must-Reads e-book: Digital Marketing

Marketer Must-Reads e-book: Digital Marketing

These definitive articles from Marketer offer all you need to know on marketing in today’s digital age.

Member: $0.00
Non-Member: $34.99

Marketer Must-Reads e-book: Leadership

Marketer Must-Reads e-book: Leadership

These definitive articles from Marketer offer insights to help you elevate your role as a marketer and get a seat at the table.

Member: $24.99
Non-Member: $34.99

A/E/C Marketing Fundamentals: Your Keys to Success

A/E/C Marketing Fundamentals: Your Keys to Success

Whether you are new to the A/E/C community and working on your very first job or you are a more seasoned professional who is taking on marketing responsibilities for the first time, you will find “A/E/C Marketing Fundamentals: Your Keys to Success’ a useful introduction to marketing basics.

Paperback: $45.00
Kindle: $14.49

Marketing 2022: A Survey Exploring Current and Future A/E/C Marketing Practices

Marketing 2022: A Survey Exploring Current and Future A/E/C Marketing Practices

What will marketing look like in three years? In early 2019, SMPS surveyed its members, receiving 330+ responses. This report looks at impactful industry survey results highlighting current and anticipated marketing practices, top marketing approaches and trends, and necessary marketing and BD skills.

Member: $0.00
Non-Member: $0.00

Newsletter

Sign up for the Marketer QuickLook Newsletter
Scroll to Top