A/E/C Marketing with Artificial Intelligence

SMPS is leading the way into a future where Artificial Intelligence (AI) isn’t just a buzzword, but a must-have tool for driving growth in A/E/C. Think of us as your trusted resource into a future where AI is something to explore, not fear. We’re teaming up with top AI experts and thought leaders to bring you the newest AI tools and topics that can reshape how we do business.

Level Up Your AI Skills at AEC.AI™

AEC.AI™ was a two-day AI education program with content designed specifically for A/E/C marketers and business developers. We were joined again by Christopher Penn from, who explored emerging technologies by putting them to use. This immersive learning experience taught and reinforced valuable AI concepts and skills through real-time practice and use. Attendees experienced a hands-on training, AI-prompting exercises, and roundtable discussions.

Event location:
Omni Los Angeles Hotel at California Plaza
251 South Olive Street
Los Angeles, CA, 900012

aeci square

Event schedule:

May 22, 2024
1:00-5:00pm PST (networking reception immediately following)
May 23, 2024
8:00am-4:00pm PST
  • Morning
    • 6 Use Case Categories, demos, and exercises for each
    • Piloting AI – the 5P framework and path to success
  • Lunch break
  •  Afternoon

With your registration, you’ll also receive top AI tools and resources. Attendees will earn 10 CEUs after completion of this event.

AEC.AI™ Workshop Facilitator | Christopher S. Penn (he/him)

Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and internationally renowned keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.

Mr. Penn is a 2022, five-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, and many others.

Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.

AI Resources

Webinar: How To Accelerate Your Content Development Process With AI Tools

Developing content has been a task many marketers believe in, but don’t often have time for in their workday. From brainstorming and writing to editing and sharing, content development can seem daunting while proposals are flying out the door. Luckily, there’s a way to accelerate each stage of your content process using AI tools. In this session, we’ll discuss how and where we can save time (and brain power) to effectively create client-focused content that produces results and generates leads.

April AI webinar
Webinar: Integrating AI Into Business Development

For many A/E/C professionals, business development isn’t the number-one priority. Project deliverables and deadlines, as well as the need to build business, never go away. Wouldn’t it be great to have additional resources to help provide insight, improve efficiency, and manage lead generation?

This webinar will equip business developers with the knowledge and tools needed to be more efficient. During this on-demand session, discover how to effectively integrate AI into your BD strategy. 

Marketer Must-Reads ebook: Technology & AI in A|E|C

Discussions around the impact of expanding technology and the emergence of AI in the workplace from the Marketer Journal in partnership with OpenAsset.

SMPS Thanks our AEC.AI™ Partners






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How To Champion AEC.AI™

If your firm wants to be part of the growth of  our AEC.AI initiative, you can become a sponsor. We have one exclusive EMPOWER sponsor and three sponsorship tiers: Impact, Engage and Support. For more information about how your firm can participate, visit our AEC.AI sponsorship page.

Have questions about AEC.AI? Reach out to


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Feeling overwhelmed on how to utilize AI within your AEC Marketing role?

This 30-minute session will show you how AI can be your secret weapon. Discover how to:

  • Win more business: AI speeds up the proposal creation process, allowing your team to tackle a larger volume of projects and boost your firm’s overall win rate.
  • Save valuable time: Automate repetitive tasks and gain insights from data faster, freeing you for more strategic thinking.
  • Love your job more: Focus on the creative and rewarding aspects of Marketing while AI handles the heavy lifting.

Join Dhoreena Ventura, Director of Product Marketing at OpenAsset, for a deep dive into the power of AI in AEC. This session will explore the past, present, and future state of AI, equipping you to harness its potential and elevate your team. The future is here, and it’s time to get on board – Don’t miss out!

About Dhoreena Ventura
Dhoreena Ventura is a seasoned tech industry professional with over a decade of experience, specializing in AI, mar-tech, and ad-tech solutions while maintaining a sharp focus on the future of human connection. Currently serving as the Director of Product Marketing at OpenAsset, Dhoreena is dedicated to empowering AEC marketers and enhancing their efficiency through innovative technology solutions.

As a product marketing leader, Dhoreena enjoys orchestrating seamless product launches, guiding projects from strategic inception to execution. Her expertise extends to successful acquisitions, strategic enablement of sales teams, and the development of robust GTM operational frameworks to ensure team alignment and success.


In this session, we’ll explore how marketers can navigate the AI landscape with strategic purpose, cutting through the hype to leverage AI effectively in solving real business and marketing challenges. We’ll demystify AI for Marketing, showcase its potential,  alleviate fears around complexity and accessibility, and highlight how marketers’ deep business knowledge uniquely positions them to harness AI effectively. Drawing from real-world examples, we empower you with the confidence to lead your AI strategy, emphasizing the importance of your marketing goals and industry insights. The session progresses to practical advice, offering frameworks and use cases for integrating AI into your marketing efforts, from identifying business problems to measuring success. Whether you’re looking to start small or scale existing initiatives, this session provides the tools and inspiration to embrace AI in marketing confidently.

About Carrie Mahon
Carrie Mahon is a seasoned marketing executive with over 20 years of experience in the B2B technology sector, currently serving as the Chief Marketing Officer at Unanet for the past four and a half years. Her career includes a 14-year tenure at IBM, where she held global marketing roles focused on market intelligence and analytics, product and pricing strategy, and the go-to-market strategy for the Big Data software portfolio. She also held senior marketing positions at Comcast Business, Windstream, and EMS Software. In these roles, she has developed a broad skill set that encompasses AI integration, analytics, branding, content strategy, PR/media, demand generation, product marketing, event/tradeshow management, marketing operations, and strategic planning. Carrie holds an MA in Quantitative Research from Columbia University and a BA in Political Science from the University of Rochester. Her solid foundation in quantitative research and statistics, further enriched by her strategic roles in market intelligence and analytics at IBM, lays the groundwork for her appreciation of both AI and the role of data analysis and evidence-based strategies in driving marketing innovation.