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AEC.AI™

Harness AI for A/E/C success: Work smarter, achieve more

Get ready to roll up your sleeves and dive into AI-powered marketing and business development.

AEC.AI™ isn’t just another conference session—it’s a two-day interactive learning lab designed for A/E/C marketers and business developers who want to learn AI by doing. Bring your laptop and work alongside AI expert Christopher Penn as you explore real-world applications, experiment with AI tools, and integrate them directly into your workflow.

👉 New this year: AEC.AI will be offered in two locations, giving you more flexibility to choose the city and dates that work best for you.

This immersive experience will help you:

  • Streamline content creation and automate tedious tasks
  • Optimize proposals and improve marketing efficiency
  • Gain a competitive edge with AI-driven insights
  • Ensure ethical and secure AI use in your work

Whether you’re new to AI or looking to refine your approach, you’ll leave with practical skills and ready-to-use AI solutions tailored to the A/E/C industry.

🔹 Seats are limited for this hands-on workshop—secure yours today!

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SMPS Thanks our AEC.AI™ Partners

Innovator

Trailblazer

Disruptor

Pioneer

How To Champion AEC.AI™

If your firm wants to be part of the growth of  our AEC.AI initiative, you can become a sponsor. We have one exclusive EMPOWER sponsor and three sponsorship tiers: Impact, Engage and Support. For more information about how your firm can participate, visit our partnership webpage.

Have questions about AEC.AI? Reach out to knowledge@smps.org. 

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Beyond Automation: Rethinking AEC Marketing Wrokflows in the Age of AI | Rachelle Ray

Rachelle Ray
Head of AEC Marketing Innovation
OpenAsset

The current adoption of AI tools in AEC marketing has largely focused on efficiency and using tools to automate and optimize existing workflows. But as AI capabilities evolve, are we simply accelerating outdated processes? Rather than fitting AI into traditional workflows, should we be rethinking workflows altogether?

One of the biggest challenges in AEC marketing is collaboration with subject matter experts (SMEs). And this is a pain point AI alone won’t solve. No matter how much we optimize workflows, many SMEs remain resistant to marketing efforts and learning new technologies. If we can’t get them to collaborate with us now, how do we get them to engage with AI-driven processes? Should we rethink the way we collaborate altogether?

This session will explore how AI is reshaping collaboration, strategy, and execution in AEC marketing. It will challenge attendees to move beyond AI-powered efficiency and start considering AI-driven transformation, to rethink workflows, collaboration, and even the structure of AEC marketing teams.

AEC.AI™ Day Two Main Workshop

 AI for competitive advantage

  • Using AI for market research and competitor analysis
  • Personalization at scale: How AI enhances client outreach
  • Case studies: AI success stories in A/E/C firms

Data security & ethical AI use

  • Addressing data privacy concerns in AI adoption
  • Regulatory considerations and responsible AI practices
  • Actionable strategies for implementing ethical AI in your firm

AEC.AI™ Day One Main Workshop

 The AI landscape for A/E/C

  • Understanding AI’s rapid evolution and its impact on marketing & BD
  • AI myths vs. realities: What AI can and can’t do for A/E/C firms

Hands-on AI tools for A/E/C professionals

  • Mastering ChatGPT, Google Gemini, and Claude for A/E/C tasks
  • Practical applications: rewriting, summarization, classification, and question answering
  • Interactive exercise: Using AI to refine marketing and proposal content

Automating workflows & boosting efficiency

  • Streamlining proposal writing and RFP analysis with AI
  • Content creation made easy
  • Hands-on activity: automating A/E/C marketing and BD tasks

May 22 | UTILIZING THE POWER OF AI TO ELEVATE AEC MARKETERS

Feeling overwhelmed on how to utilize AI within your AEC Marketing role?

This 30-minute session will show you how AI can be your secret weapon. Discover how to:

  • Win more business: AI speeds up the proposal creation process, allowing your team to tackle a larger volume of projects and boost your firm’s overall win rate.
  • Save valuable time: Automate repetitive tasks and gain insights from data faster, freeing you for more strategic thinking.
  • Love your job more: Focus on the creative and rewarding aspects of Marketing while AI handles the heavy lifting.

Join Dhoreena Ventura, Director of Product Marketing at OpenAsset, for a deep dive into the power of AI in AEC. This session will explore the past, present, and future state of AI, equipping you to harness its potential and elevate your team. The future is here, and it’s time to get on board – Don’t miss out!

About Dhoreena Ventura
Dhoreena Ventura is a seasoned tech industry professional with over a decade of experience, specializing in AI, mar-tech, and ad-tech solutions while maintaining a sharp focus on the future of human connection. Currently serving as the Director of Product Marketing at OpenAsset, Dhoreena is dedicated to empowering AEC marketers and enhancing their efficiency through innovative technology solutions.

As a product marketing leader, Dhoreena enjoys orchestrating seamless product launches, guiding projects from strategic inception to execution. Her expertise extends to successful acquisitions, strategic enablement of sales teams, and the development of robust GTM operational frameworks to ensure team alignment and success.

May 23 | EMBRACING AI WITH CONFIDENCE: A MARKETERS GUIDE TO PRACTICAL AI IMPLEMENTATION

In this session, we’ll explore how marketers can navigate the AI landscape with strategic purpose, cutting through the hype to leverage AI effectively in solving real business and marketing challenges. We’ll demystify AI for Marketing, showcase its potential,  alleviate fears around complexity and accessibility, and highlight how marketers’ deep business knowledge uniquely positions them to harness AI effectively. Drawing from real-world examples, we empower you with the confidence to lead your AI strategy, emphasizing the importance of your marketing goals and industry insights. The session progresses to practical advice, offering frameworks and use cases for integrating AI into your marketing efforts, from identifying business problems to measuring success. Whether you’re looking to start small or scale existing initiatives, this session provides the tools and inspiration to embrace AI in marketing confidently.

About Carrie Mahon
Carrie Mahon is a seasoned marketing executive with over 20 years of experience in the B2B technology sector, currently serving as the Chief Marketing Officer at Unanet for the past four and a half years. Her career includes a 14-year tenure at IBM, where she held global marketing roles focused on market intelligence and analytics, product and pricing strategy, and the go-to-market strategy for the Big Data software portfolio. She also held senior marketing positions at Comcast Business, Windstream, and EMS Software. In these roles, she has developed a broad skill set that encompasses AI integration, analytics, branding, content strategy, PR/media, demand generation, product marketing, event/tradeshow management, marketing operations, and strategic planning. Carrie holds an MA in Quantitative Research from Columbia University and a BA in Political Science from the University of Rochester. Her solid foundation in quantitative research and statistics, further enriched by her strategic roles in market intelligence and analytics at IBM, lays the groundwork for her appreciation of both AI and the role of data analysis and evidence-based strategies in driving marketing innovation.