A/E/C Marketing with Artificial Intelligence

SMPS is leading the way into a future where Artificial Intelligence (AI) isn’t just a buzzword, but a must-have tool for driving growth in A/E/C. Think of us as your trusted resource into a future where AI is something to explore, not fear. We’re teaming up with top AI experts and thought leaders to bring you the newest AI tools and topics that can reshape how we do business.

Level Up Your AI Skills at AEC.AI™

AEC.AI™ is a two-day AI education program with content designed specifically for A/E/C marketers and business developers. We’ll be joined again by Christopher Penn from, who will explore emerging technologies by putting them to use. This immersive learning experience will teach and reinforce valuable AI concepts and skills through real-time practice and use. Attendees can expect hands-on training, AI-prompting exercises, and roundtable discussions, so make sure to bring your laptop!

Event location:
Omni Los Angeles Hotel at California Plaza
251 South Olive Street
Los Angeles, CA, 900012

aeci square

Event schedule:

May 22, 2024
1:00-5:00pm PST (networking reception immediately following)
  • Understanding Generative AI

  • Prompt engineering framework

  • Utilizing the Power of AI to Elevate AEC Marketers | Presented by Dhoreena Ventura, OpenAsset
May 23, 2024
8:00am-4:00pm PST
  • Morning
    • 6 Use Case Categories, demos, and exercises for each
    • Piloting AI – the 5P framework and path to success
  • Lunch break
  • Afternoon
    • Understanding & mitigating AI risks
    • Deploying AI – your AI journey laid out
    • How AI will affect marketing & business
    • How AI will affect your career and what to do about it
    • What’s now, what’s next 

With your registration, you’ll also receive top AI tools and resources. Attendees will earn 10 CEUs after completion of this event.

AEC.AI™ Workshop Facilitator | Christopher S. Penn (he/him)

Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and internationally renowned keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.

Mr. Penn is a 2022, five-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, and many others.

Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.

AI Resources

Webinar: How To Accelerate Your Content Development Process With AI Tools

Developing content has been a task many marketers believe in, but don’t often have time for in their workday. From brainstorming and writing to editing and sharing, content development can seem daunting while proposals are flying out the door. Luckily, there’s a way to accelerate each stage of your content process using AI tools. In this session, we’ll discuss how and where we can save time (and brain power) to effectively create client-focused content that produces results and generates leads.

Marketer Must-Reads ebook: Technology & AI in A|E|C

Discussions around the impact of expanding technology and the emergence of AI in the workplace from the Marketer Journal in partnership with OpenAsset.

SMPS Thanks our AEC.AI™ Partners





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How To Champion AEC.AI™

If your firm wants to be part of the growth of  our AEC.AI initiative, you can become a sponsor. We have one exclusive EMPOWER sponsor and three sponsorship tiers: Impact, Engage and Support. For more information about how your firm can participate, visit our AEC.AI sponsorship page.

Have questions about AEC.AI? Reach out to


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