Research & Publications
Blueprints 3.0
SMPS first published Blueprints in 2012. Since then, a lot has changed in the A/E/C and business worlds. To grow and sustain business, A/E/C companies need marketers and business developers who think strategically and can help identify and win long-term work. That’s where Blueprints 3.0 comes into play.
Member: $99
Non-Member: $249
Positioning and Differentiation in AEC Marketing 2023
Marketing is often one of the most controversial business components in professional services firms. Many question the value of marketing in fields that are often heavily relationship sales driven. Branding as a discipline is frequently lumped in with marketing and suffers from the same jaded view. It is important, however, for organizations to realize how much broader branding is than marketing or promotions.
SMPS members: Free
Non-members: $49.00
Theory Into Practice: The Neuropsychology of Influence and Decision-Making
SMPS members: Free
Non-members: $49.00
Powering Up Technology: A Spotlight on MarTech | 2019
SMPS members: Free
Non-members: $24.95
The Neuropsychology of Influence and Decision-Making
SMPS members: Free
Non-members: $49.00
Pull Marketing in Action: How A/E/C Clients Use Websites to Find and Vet Service Providers
SMPS members: Free
Non-members: Free
Measuring for Success: A Look at Hit Rates & Other KPIs in the A/E/C Industries
SMPS members: Free
Non-members: $24.95
Want more on hit rates? View the free webinar recording based off of the report findings presented by Michelle Yates, APR, CPSM, and Holly Bolton, FSMPS, CPSM.
Fellows Survey Report
The 2016 Fellows Survey report recaps challenges, trends, and predictions in the A/E/C industry. The content is based on survey results and in-depth interviews with SMPS Fellows, who are some of the design and building industry’s most experienced professionals. It reflects trends and predictions from some of the design and building industry’s most insightful and experienced individuals.
SMPS Fellows were asked about several topics in four segments: Looking Back, Looking Ahead, Preparing for the Future, and Megatrends. The authors summarized 300 pages of research into 30, with several pages dedicated to conclusions, takeaways, and actions.
SMPS Members: Free
Non-members: $24.95
Sell, Do, Win Business. A Report on How A/E/C Firms Are Using Staff to Win More Work
SMPS Members: Free
Non-members: Free
A/E/C Business Development: The Decade Ahead
Business development in the design and construction industry has become a highly specialized discipline. Those intimately involved with business development for professional service firms recognize that people hire people, and understanding the motives and motivations of those who purchase and sell architectural, engineering, and construction (A/E/C) professional services opens a portal to genuine success.
The SMPS Foundation conducted primary research to probe the behaviors of both buyers and sellers of A/E/C services. A team of almost 30 marketing and business development professionals—most of whom are Certified Professional Services Marketers (CPSM) or Fellows of SMPS—recently completed a year-long effort to research and analyze the current state of buying and selling and to identify key forces that will impact business development in the A/E/C industry in the coming decade. A/E/C BUSINESS DEVELOPMENT: The Decade Ahead documents the findings of this comprehensive research initiative.
The book offers an informative look at the future of the industry from the perspective of buyers and sellers. The findings and recommendations will aid professional services firms to enhance competitive advantage, deepen business development knowledge and skills, and plan strategically for the future.
