The SMPS Body of Knowledge

A comprehensive marketing and business development resource.
MARKENDIUM, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industries. The MARKENDIUM also further defines the six Domains of Practice for the Society and professional services marketing.

Why we created MARKENDIUM

As A/E/C professional services marketing and business development continues to evolve, it’s clear professionals need access to a comprehensive resource that includes specific content critical to building skills and supporting firm growth. Along with our Subject Matter Experts (SMEs), SMPS is producing this library of resources to support marketing and business development professionals.

MARKENDIUM Availability
•    Six Books (Print format): Available for purchase on Amazon at a special introductory price.
Publications include: Case studies, theory-into-practice tips, reflections, and a glossary of key terms

•    Six Online Courses
Each 25-minute, self-paced, interactive course focuses on each of the six Domains of Practice

•    Core components will also be integrated into SMPS educational offerings and publications, such as
Build Business and the Marketer

•    Coming soon: Virtual town hall meetings to connect participants with subject matter experts and staff on how to leverage MARKENDIUM as individuals, chapters, and firm owners

Download our FAQs to learn more about MARKENDIUM.

View our video for more information about the development of MARKENDIUM. Hear from SMPS CEO Michael V. Geary, CAE, Vice President of Knowledge and Professional Development Marci Thompson, and Certification Manager Kevin Doyle to learn how MARKENDIUM impacts professional services marketing in the A/E/C industries.


Marci Thompson


Marci Thompson, serves as the VP of Professional Development for SMPS.
She can be reached at 1.703.549.6117, x243.

Kevin Doyle


Kevin Doyle, Is the Certification & I.T. Manager for SMPS.
He can be reached at 1.703.549.6117, x232.

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