The SMPS Body of Knowledge

A comprehensive marketing and business development resource.
MARKENDIUM, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industry. The MARKENDIUM also further defines the six Domains of Practice for the Society and professional services marketing.

Why we created MARKENDIUM

As A/E/C professional services marketing and business development continues to evolve, it’s clear professionals need access to a comprehensive resource that includes specific content critical to building skills and supporting firm growth. Along with our Subject Matter Experts (SMEs), SMPS is producing this library of resources to support marketing and business development professionals.

MARKENDIUM Availability
•    Six Books (Print format): Now available for purchase on Amazon at a special introductory price.
Publications include: Case studies, theory-into-practice tips, reflections, and a glossary of key terms

•    Six Online Courses
Each 25-minute, self-paced, interactive course will focus on each of the Domains of Practice

•    Core components will also be integrated into SMPS educational offerings and publications, such as
Build Business and the Marketer

•    Coming soon: Virtual town hall meetings to connect participants with SMEs and staff on how to leverage
MARKENDIUM as individuals, chapters, and firm owners

Download our FAQs and Overview to learn more about MARKENDIUM.

View our video for more information about the development of MARKENDIUM. Hear from SMPS CEO Michael V. Geary, CAE, Senior Director of Education Marci Thompson, and Certification Manager Kevin Doyle to learn how MARKENDIUM impacts professional services marketing in the A/E/C industry.

FOR MORE INFORMATION:

MARKENDIUM CONTENT
Marci Thompson

KNOWLEDGE & DEVELOPMENT

Marci Thompson, serves as the VP of Professional Development for SMPS.
She can be reached at 1.703.549.6117, x243.

MARKENDIUM SOURCES
Kevin Doyle

PROFESSIONAL DEVELOPMENT

Kevin Doyle, Is the Certification & I.T. Manager for SMPS.
He can be reached at 1.703.549.6117, x232.

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