Markendium®
The SMPS Body of Knowledge
MARKENDIUM®, also known as the SMPS Body of Knowledge, is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industries. The MARKENDIUM also further defines the six Domains of Practice for the Society and professional services marketing.
Marketer is the Society’s award-winning bimonthly journal, reporting on current business development and marketing practices, issues, and trends.
Regularly cited as a top benefit of membership, Marketer provides original, knowledge-based content relevant to A/E/C professionals: innovative marketing, management, and leadership strategies, case studies, and lessons learned. Articles are written by industry practitioners and experts who face the challenges of marketing professional services every day.
Why we created MARKENDIUM
As A/E/C professional services marketing and business development continues to evolve, it’s clear professionals need access to a comprehensive resource that includes specific content critical to building skills and supporting firm growth. Along with our Subject Matter Experts, SMPS is producing this library of resources to support marketing and business development professionals.
