Where did the time go? It has been 50 years of growth and in 2023—our golden anniversary—we celebrated this achievement with commemorative experiences and by acknowledging our founders and early members. More importantly, we brought our community together to recognize what started back in 1973.
Since then, the SMPS community has tackled various challenges and opportunities, including developing an actual occupation of professional services marketing. What started as a group for “bird doggers” (now known as business development professionals) has evolved into multifaceted jobs and responsibilities that help companies and people to grow. We’ve gone beyond marketing to where, today, members are facilitating strategic planning, leading staff recruitment and retention efforts, influencing business decisions, and much more.
Thank you for being part of this journey, and let’s keep the momentum going in 2024 and beyond!
Michael V. Geary, CAE, Chief Executive Office