Marketer Online

Commemorating the role of women in A/E/C marketing and business development. In honor of Women’s History Month and International Women’s Day, we’d like to acknowledge our members in advancing the work of women in the Read More

Executive mentors are different from coaches, executive peer groups, and friends who like to chat with you about your business. Executive Horizontal Mentoring means pairing two executives together for a mutually beneficial relationship. In contrast Read More

Horizontal mentorship is the premier way to implement an employee mentor program. It’s a mentoring relationship between employees across or within departments free from the influence of the workplace hierarchy. In theory, the idea of Read More

Marketing is a unique field because it requires its professionals to use both analytical and creative skills. As with many other creative industries, it can be difficult to come up with an idea that speaks Read More

  When popular search engines review and rank your firm’s website content, the content in your social channels is also included. So, too, are mentions about your firm in the news media. Smarter bot algorithms Read More

More than just a destination, successful trade show management is all about the trip. Imagine you’re preparing for your dream vacation. Before setting your Out of Office message in your email, you thought ahead. You Read More

Let’s take a closer look at a question that often comes up during our training workshops and client engagements: What should we be doing with social media? Many A/E/C and environmental firms remain skeptical about Read More

What will the future hold for professional services marketers? This question was top of mind earlier this year when SMPS launched a research initiative to attempt to answer that question. More than 330 members participated Read More

In A/E/C, we have a lot of processes. Your company has a process for deciding which projects you’ll go after. Your marketing team has a process for capturing information for use on proposals. You even Read More

Building Design + Construction and Engineering News-Record (ENR) featured the research highlights from the SMPS Foundation survey report, “Powering Up Technology: A Spotlight on MarTech.” The articles, authored by SMPS Foundation Trustee, Amy Collins, focus Read More