SMPS.org archives

Improving Your Firms Social Media Culture

April 28, 2020

  When popular search engines review and rank your firm’s website content, the content in your social channels is also included. So, too, are mentions about your firm in the news media. Smarter bot algorithms Read More

Trade Shows Reimagined

February 12, 2020

More than just a destination, successful trade show management is all about the trip. Imagine you’re preparing for your dream vacation. Before setting your Out of Office message in your email, you thought ahead. You Read More

The One Social Media Tool You Must Master

February 6, 2020

Let’s take a closer look at a question that often comes up during our training workshops and client engagements: What should we be doing with social media? Many A/E/C and environmental firms remain skeptical about Read More

Marketing 2022: A Glimpse Into Our Future

January 23, 2020

What will the future hold for professional services marketers? This question was top of mind earlier this year when SMPS launched a research initiative to attempt to answer that question. More than 330 members participated Read More

Declutter Your CRM To Increase Productivity

December 19, 2019

In A/E/C, we have a lot of processes. Your company has a process for deciding which projects you’ll go after. Your marketing team has a process for capturing information for use on proposals. You even Read More

Building Design + Construction and ENR feature the highlights from the SMPS Foundation report, “Powering Up Technology: A Spotlight on MarTech”

October 16, 2019

Building Design + Construction and Engineering News-Record (ENR) featured the research highlights from the SMPS Foundation survey report, “Powering Up Technology: A Spotlight on MarTech.” The articles, authored by SMPS Foundation Trustee, Amy Collins, focus Read More

SMPS publishes “How an Association Told Its Member Story” in Association Adviser

August 28, 2019

On August 23, 2019, SMPS published an article, “Flipping the Script on Rebranding: How an Association Told Its Member Story” in Association Adviser. The article focuses on how SMPS launched a rebrand and new vision Read More

Engineering News-Record quotes Donna Corlew and Frank Lippert

August 20, 2019

The two past SMPS presidents presented research during the Fellows Symposium at Build Business. On August 13, 2019, Engineering News-Record quoted Donna Corlew, FSMPS, CPSM, chief whatever it takes officer of C* Connect, and Frank Lippert, FSMPS, CPSM, founder Read More

What’s Your Story?

May 3, 2019

At the most recent President’s Leadership Symposium, I had the pleasure of sitting down with a few presidents-elect (PEs we call them). One of the best takeaways that still rings in my ears was the Read More

The Business of Getting Business

February 11, 2019

In today’s B2B landscape, smart growth is fueled by four critical drivers: people, profit, position, and perception. Firms that lead with marketing understand that their marketing practice is a vital development function, as well as Read More