Marketer
Celebrating Women’s History Month
Commemorating the role of women in A/E/C marketing and business development. In honor of Women’s History Month and International Women’s Day, we’d like to acknowledge our members in advancing the
Category: Marketing
Marketing
Executive Mentoring: The Benefit of Being Able to Relate
Executive mentors are different from coaches, executive peer groups, and friends who like to chat with you about your business. Executive Horizontal Mentoring means pairing two executives together for a
Marketing
What is horizontal mentorship?
Horizontal mentorship is the premier way to implement an employee mentor program. It’s a mentoring relationship between employees across or within departments free from the influence of the workplace hierarchy.
Marketing
11 Ideas To Gain Insights To Improve Proposals Remotely
Marketing is a unique field because it requires its professionals to use both analytical and creative skills. As with many other creative industries, it can be difficult to come up
Marketer
Improving Your Firms Social Media Culture
When popular search engines review and rank your firm’s website content, the content in your social channels is also included. So, too, are mentions about your firm in the
Marketer
Trade Shows Reimagined
More than just a destination, successful trade show management is all about the trip. Imagine you’re preparing for your dream vacation. Before setting your Out of Office message in your
Marketer
The One Social Media Tool You Must Master
Let’s take a closer look at a question that often comes up during our training workshops and client engagements: What should we be doing with social media? Many A/E/C and
Marketer
Marketing 2022: A Glimpse Into Our Future
What will the future hold for professional services marketers? This question was top of mind earlier this year when SMPS launched a research initiative to attempt to answer that question.
Business Development
Declutter Your CRM To Increase Productivity
In A/E/C, we have a lot of processes. Your company has a process for deciding which projects you’ll go after. Your marketing team has a process for capturing information for
Marketing
Building Design + Construction and ENR feature the highlights from the SMPS Foundation report, “Powering Up Technology: A Spotlight on MarTech”
Building Design + Construction and Engineering News-Record (ENR) featured the research highlights from the SMPS Foundation survey report, “Powering Up Technology: A Spotlight on MarTech.” The articles, authored by SMPS
