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SMPS publishes “How an Association Told Its Member Story” in Association Adviser

August 28, 2019

On August 23, 2019, SMPS published an article, “Flipping the Script on Rebranding: How an Association Told Its Member Story” in Association Adviser. The article focuses on how SMPS launched a rebrand and new vision Read More

Engineering News-Record quotes Donna Corlew and Frank Lippert

August 20, 2019

The two past SMPS presidents presented research during the Fellows Symposium at Build Business. On August 13, 2019, Engineering News-Record quoted Donna Corlew, FSMPS, CPSM, chief whatever it takes officer of C* Connect, and Frank Lippert, FSMPS, CPSM, founder Read More

What’s Your Story?

May 3, 2019

At the most recent President’s Leadership Symposium, I had the pleasure of sitting down with a few presidents-elect (PEs we call them). One of the best takeaways that still rings in my ears was the Read More

The Business of Getting Business

February 11, 2019

In today’s B2B landscape, smart growth is fueled by four critical drivers: people, profit, position, and perception. Firms that lead with marketing understand that their marketing practice is a vital development function, as well as Read More

SMPS 2019 Marketing Practices and Trends Survey

February 6, 2019

Your insight matters. What’s the current level of business competition for your firm? Did the recent U.S. Federal Government shutdown have any impact on your business? What types of technologies are you incorporating into your Read More

Delivering Your Brand Promise

January 18, 2019

What do winning A/E/C firms have in common? They all have strong, differentiated brands; loyal, raving clients; and a culture driven by engaged, client-centric employees. The secret to success lies at the intersection of client Read More

Employing Guerrilla Marketing To Energize Promotional Activities

November 13, 2018

Guerrilla marketing has been around for a long time now. We’ve all seen flash mobs and giant melting ice cream cones appear overnight. We know about these campaigns mainly because of social media, and because Read More

Best Practices in A/E/C Trade Show Marketing

November 1, 2018

Take the Trade Show Marketing Survey for a Chance to Win a $50 Gift Card. Firms in the A/E/C industries may spend thousands or even millions annually on trade show participation, as costs for travel, Read More

The Pinnacle Experience: a Digest From Dallas

October 25, 2018

The second annual Pinnacle Experience was held October 17-19 in Dallas at the Four Seasons Dallas at Las Colinas. This conference experience, crafted especially for senior marketing leaders, focused on key issues facing A/E/C marketers today, Read More

Multiplicity: The Secret to Great Marketing Campaigns

October 17, 2018

By the time my colleague Mark* sent me an e-mail, he was already beyond frustrated after another failed marketing campaign. In the past several months, he had developed an ineffective postcard mailing, wasted time with Read More