The One Social Media Tool You Must Master

The One Social Media Tool You Must MasterLet’s take a closer look at a question that often comes up during our training workshops and client engagements: What should we be doing with social media?

Many A/E/C and environmental firms remain skeptical about social media—and that skepticism can be well-founded. While some firms have jumped in with both feet and even mastered this area, too many are overwhelmed or simply not sure where, or even if, to focus their efforts. For most firms, creating a sustainable, realistic, and effective social media strategy means starting small and mastering what we call Marketing 101 before moving on to more.

The social channel you need to master? LinkedIn.

To read more, download the full article.

This article, written by Rich Friedman, first appeared in the December 2019 issue of Marketer.  

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