SMPS.org archives

Virtual Meetup: Adapting Business Development to the COVID Climate

July 20, 2020

In recent months, business development in the A/E/C industries has changed, industry events have been canceled and education-focused conferences have been postponed. This has left us with three critical questions: How do you maintain and Read More

Virtual Meetup—Your Creativity Workout: Online Boot Camp for A/E/C Marketers & Business Developers

June 8, 2020

Are you ready to put your creativity fitness level to the test? Join us for a 30-minute meetup where you’ll discover how to confront your creative blocks. Our online bootcamp will help you view creativity Read More

Two Cents in Two Minutes—Working from Home

June 2, 2020

Working from home while also managing a household can be tricky. Even after two months, it can still feel chaotic. In our next episode of Two Cents in Two Minutes, Krystle English, CPSM, shares five Read More

Virtual Meetup: Virtual Reality—Tactics for Improving Your Presence and Communication with Vocal Inflection

June 1, 2020

Virtual Meetup: Virtual Reality—Tactics for Improving Your Presence and Communication with Vocal Inflection Inflection is a great tool for ensuring your message is received as intended. Because so often, it’s not what you say. It’s Read More

Virtual Meetup: Measuring Digital Impact

June 1, 2020

Are Your Digital Channels Bringing a Return? You can’t just post your content and then hit the snooze button. It’s important to watch and measure the impact these channels have on reaching your marketing goals. Read More

Two Cents in Two Minutes: Leading in Crisis

May 21, 2020

We already know that now’s a time of uncertainty. And the crisis has made us stop and think. In our next episode of Two Cents in Two Minutes, SMPS CEO Michael V. Geary, CAE, shares Read More

Virtual Meetup: How to Remain Newsworthy

May 18, 2020

You can’t stop reaching out even when you’re social distancing—especially when it comes to your business. During our 30-minute virtual meetup, discover communications strategies to get media coverage for your firm. Our presenter, Lindsey Kubes, Read More

Marketer Must Reads: Business Development e-book

May 18, 2020

We’re all about catching on to a great series (which, by the way, have you seen Ozark?). SMPS has followed suit by introducing a new e-book series. Marketer Must-Reads, which will feature relevant articles with Read More

Virtual Meetup: Ready for Your Close Up? When Interviews Go Virtual

May 11, 2020

How do you plan for shortlist interviews when working remotely? The same way as before: by prepping in advance. As these virtual interviews become the new normal, there are some do’s and don’ts about being Read More

Marketer Must Reads: Digital Marketing e-book

May 11, 2020

There’s always time for reading—even after project deadlines, Zoom meetings, and Netflix. Our new e-book series, Marketer Must-Reads, brings you relevant articles with best practices to help your firm thrive. Up first in the newly Read More