SMPS.org archives

We already know that now’s a time of uncertainty. And the crisis has made us stop and think. In our next episode of Two Cents in Two Minutes, SMPS CEO Michael V. Geary, CAE, shares Read More

You can’t stop reaching out even when you’re social distancing—especially when it comes to your business. During our 30-minute virtual meetup, discover communications strategies to get media coverage for your firm. Our presenter, Lindsey Kubes, Read More

We’re all about catching on to a great series (which, by the way, have you seen Ozark?). SMPS has followed suit by introducing a new e-book series. Marketer Must-Reads, which will feature relevant articles with Read More

How do you plan for shortlist interviews when working remotely? The same way as before: by prepping in advance. As these virtual interviews become the new normal, there are some do’s and don’ts about being Read More

There’s always time for reading—even after project deadlines, Zoom meetings, and Netflix. Our new e-book series, Marketer Must-Reads, brings you relevant articles with best practices to help your firm thrive. Up first in the newly Read More

Communicating can be a challenge. The way you say something is more important than the words you choose. In our next episode of Two Cents in Two Minutes, Jen Newman, CPSM, shares four tips on how Read More

(The physical distancing edition)—Presented by Danielle Gray What happens when normal business development activities like conferences, networking events and in-person meetings go away? We’ll discuss how we can use content marketing to keep current and Read More

In our new reality, firms are feeling a financial impact in more ways than one. During our 30-minute virtual meetup, SMPS Past-President Chris Rickman, FSMPS, CPSM, shares financial resources available to manage during these times. Read More

Some things are out of our control—but some things are within our influence. In our next episode of Two Cents in Two Minutes, business owner and coach Maisha Hagan shares three goals to leverage influence Read More

David and Stefanie delve into disaster response, including discussion of a four-part model of disaster response: mitigation, preparedness, response, and recovery. Visit PSM.show for more