Category: Pivot and Focus

We already know that now’s a time of uncertainty. And the crisis has made us stop and think. In our next episode of Two Cents in Two Minutes, SMPS CEO

You can’t stop reaching out even when you’re social distancing—especially when it comes to your business. During our 30-minute virtual meetup, discover communications strategies to get media coverage for your

We’re all about catching on to a great series (which, by the way, have you seen Ozark?). SMPS has followed suit by introducing a new e-book series. Marketer Must-Reads, which

How do you plan for shortlist interviews when working remotely? The same way as before: by prepping in advance. As these virtual interviews become the new normal, there are some

Communicating can be a challenge. The way you say something is more important than the words you choose. In our next episode of Two Cents in Two Minutes, Jen Newman,

(The physical distancing edition)—Presented by Danielle Gray What happens when normal business development activities like conferences, networking events and in-person meetings go away? We’ll discuss how we can use content

In our new reality, firms are feeling a financial impact in more ways than one. During our 30-minute virtual meetup, SMPS Past-President Chris Rickman, FSMPS, CPSM, shares financial resources available

Some things are out of our control—but some things are within our influence. In our next episode of Two Cents in Two Minutes, business owner and coach Maisha Hagan shares

David and Stefanie delve into disaster response, including discussion of a four-part model of disaster response: mitigation, preparedness, response, and recovery. Visit PSM.show for more

With decisions under greater scrutiny during this time, how do you position yourself and your firm? Psychologist JonRobert Tartaglione joins us to discuss strategies firms should consider when rebranding and