Building Design + Construction and Engineering News-Record (ENR) featured the research highlights from the SMPS Foundation survey report, “Powering Up Technology: A Spotlight on MarTech.” The articles, authored by SMPS Foundation Trustee, Amy Collins, focus on how the intersection of strategy, marketing, and technology, commonly known as MarTech, is penetrating the architectural, engineering, and construction (AEC) industries.
Below is an excerpt from the ENR article:
The SMPS report, “Powering Up Technology: A Spotlight on Martech” looks at how MarTech tools help design firms and construction companies by allowing deeper understanding and engagement and supports communication with clients and their target audiences. The data also shows that design firms and construction companies aren’t yet applying MarTech solutions—such as social platforms, client relationship management applications, and content management systems — to their fullest potential. The findings and analysis are based on a survey of 500 SMPS members conducted by the SMPS Foundation in conjunction with the Southern Illinois University Edwardsville.