The Power of Gratitude


November is a month that captures the essence of gratitude, reminding us to pause and reflect on the things we are thankful for in our lives. I am grateful for my husband and dogs, family and friends, team and colleagues, and the tremendous opportunity to work with all of you to advance our industry through SMPS. Recently, a colleague shared with me that two other words align with gratitude: potential and unity.

With Thanksgiving at its core, November provides an opportunity to cultivate an attitude of gratitude. By consciously appreciating our blessings, we can nurture a positive mindset that extends beyond ourselves and into the lives of others. We all have tough days, but there is always something to be thankful for despite the challenges. Looking for potential in the challenge can turn a tough situation into an opportunity for improvement.

When we engage in acts of kindness and contribute to the well-being of others, we create a ripple effect that touches not only the lives of those we help but also our own. Giving comes in many forms, whether volunteering at a local charity, donating to a food drive, or simply offering a helping hand to a colleague. These actions have the potential to inspire and uplift others, fostering a sense of unity and compassion within our communities. I have always found community service experiences as unifying moments for everyone involved.

This time of year provides an excellent opportunity to inspire others with the importance of gratitudepotential, and unity. We can create unifying moments like organizing a toy drive, volunteering at a local soup kitchen, or visiting a nursing home. By involving others in acts of service and encouraging them to express gratitude, we can create more empathy, kindness, and compassion. While November serves as a timely reminder to express gratitude and give back, ideally, these practices can extend throughout the year. By integrating gratitude and giving into our daily lives, we cultivate a culture of kindness and empathy that transcends beyond the holiday season. There is so much potential in expressing gratitude together throughout the year.

By embracing gratitude and engaging in acts of kindness, we contribute to a more compassionate, unified society and experience the transformative power of giving. This season presents opportunities to reflect on the blessings in our lives. Please consider the possibilities for potential and unity to create a ripple effect of positivity and compassion that extends far beyond the holiday season.

Wishing you a very Happy Thanksgiving and thank you for your commitment to the Society for Marketing Professional Services.


With gratitude,



Article written by SMPS President Dana Lancour, FSMPS, CPSM, who is vice president, branding + communications of Barton Malow. She can be reached at

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