For many marketers, social media, and the ever-increasing space it inhabits in our daily lives often makes it challenging to switch gears between perusing LinkedIn looking for inspiration to drafting captions based on a technical project description.
B2B social media is very different, and in my opinion, a lot more interesting than seeing photos from a distant relative’s Instagram story detailing each highlight of their last road trip. I love how social media keeps us connected, but when I arrive to a Zoom window to meet with a firm for the first time, I’m often more of a puzzle master. Instead of social media connecting your firm to the rest of your industry, it acts as a barrier, a grey area that marketers know they should understand, but simply can’t stay consistent with their approach.
One way to help clean the slate of the so-so analytics and missed opportunities of last year is to be energized and inspired by what is to come this year in social media. This area of marketing is always
changing, updating, and launching new features. If you are like me and can’t wait to see what new
tool or release is going to change how we create next, this may give you some new ideas for how
to approach social media. If this isn’t your favorite task on your to-do list, but you are looking for a safe
space to find some support, I hope this list can guide you through to your next content calendar.
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Article, written by Meagan Camp, owner of The Modern Take, first appeared in the February/March 2023 issue of Marketer.