Marketer
When Positive Change Comes From Negative Experience
The global pandemic has taught us all a lot about who we are, what we truly care about, and how deep the well of our humanity and strength is.
Tag: business development
Marketer
Rethinking Business Development
If 2020 has taught us anything, it’s to expect the unexpected. This pretty much applies to all the societal norms to which we’ve become accustomed, and certainly to business norms,
Marketer
Seven Things Your Clients Want You To Know
In this changing COVID-19 world, clients want to know that you care about them and their businesses. And it’s worth assessing how they view you and your business. Checking in
Membership
May 2020: Make the Most of Your Membership
Summer is upon us. And this time last year, we never expected to be working remotely and spending more time at home than ever before. We would’ve probably said
Business Development
Data for Customer Engagement and Business Development
Digital transformation. Disruption. Innovation. As a professional in the A/E/C industries, you know these buzzwords all too well. Project teams are accustomed to adapting, testing new solutions on their project
Marketer
The One Social Media Tool You Must Master
Let’s take a closer look at a question that often comes up during our training workshops and client engagements: What should we be doing with social media? Many A/E/C and
Society News
SMPS Publishes Report on Current and Anticipated A/E/C Marketing Practices
Marketing 2022 highlights what marketing currently looks like and how it will change in the next three years. Alexandria, VA (November 18, 2019) – The Society for Marketing Professional Services
Marketer
The Entire Business Development Process in 11 Words
Earlier this year, I was asked to describe the A/E/C sales process to a room full of peers. My initial reaction was, “Sales is a result—business development is a
Business Development
Can an Introvert Succeed at BD?
If you’ve heard me speak or have read my previous articles, you know that I’m a strong proponent of building a firmwide culture of business development (BD) by having everyone
