In this changing COVID-19 world, clients want to know that you care about them and their businesses. And it’s worth assessing how they view you and your business.
Checking in with clients—in good times and tough ones—builds personal relationships, especially when there’s no ulterior motive. Marketing professionals who understand what clients are looking for from A/E/C firms—and those who have a realistic grip on how their practice is perceived by their clients—are in the best position to succeed in the new marketplace.
When asking for feedback, it can be a challenge to get clients to tell you the truth, especially if they have something negative to say about you or your firm. They don’t want to hurt your feelings. But, when an objective third party asks for their perceptions, clients are less likely to hold back.
Having conducted dozens of brand audits for A/E/C firms, I offer some universal truths. These were gleaned from what many of your clients have shared with me that they really want you to know.
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This article, written by Howard J. Wolff, FSMPS, first appeared in Marketer journal.