The global pandemic has taught us all a lot about who we are, what we truly care about, and how deep the well of our humanity and strength is. What we take away from these experiences is up to each of us, but to hold onto all the positive changes that have emerged is imperative.
In particular, A/E/C marketing and business development have changed vastly in a short amount of time. Here are four positive changes that many of us hope will continue as we find our way back to the new normal.
Decreased environmental impact and increased time when responding to RFPs and RFQs. Electronic submission of responses has become the new standard. This reduces paper and material waste and creates up to a day’s worth of additional time to prepare a response. Social distancing has generated the need for virtual interviews, which reduces pollution caused by travel and no longer takes away the entirety of a day to attend an interview. This offers the additional benefit of being able to record interviews, which helps both sides of the table. The interviewer can rewatch and reevaluate, and the firm can use these recordings to improve their interviewing skills.
To read more, download the full article.
This article, written by Kathy Nanowski, CPSM, first appeared in Marketer journal.