Marketer Online

  Earlier this year, I was asked to describe the A/E/C sales process to a room full of peers. My initial reaction was, “Sales is a result—business development is a process!” Yes, we’re trying to Read More

Sometimes the truth comes at us like a freight train—speeding and uncontrollable. This happened to me the other day. What if, instead of thinking of the holidays as a chore, you think about it in Read More

In the September issue of its magazine, Sigstr recognized the Share SMPS campaign for email banner advertising. Sigstr, an email signature marketing platform, ranked this SMPS campaign as one of the 90 “most marvelous, elegant, Read More

  As an A/E/C marketer, you’ve undoubtedly received emails on the importance of using web and email marketing analytics. Data about your website and its users has become easier to access in the last decade Read More

I love fall. The trees start to change, the days get shorter and cooler, and, best of all, it’s football season! Whether it’s watching my favorite college team (Go Pokes!) or pro team (Go Chiefs!), Read More

Building Design + Construction and Engineering News-Record (ENR) featured the research highlights from the SMPS Foundation survey report, “Powering Up Technology: A Spotlight on MarTech.” The articles, authored by SMPS Foundation Trustee, Amy Collins, focus Read More

In our member spotlight, Kyle Veater takes time out of his busy day to sit down with SMPS. Kyle, who works for OCMI as a business development and marketing manager, shares the rewards and challenges Read More

  A few weeks ago, I had an interesting conversation with a new colleague when we met for the first time. As we discussed my role as the vice president of business planning, he asked Read More

To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets in person at least Read More

I believe mentoring is essential to leadership development and can significantly accelerate the trajectory of one’s career. Unfortunately, many mentoring programs fail, stall, or never get off the ground because they lack a clear understanding Read More