Marketer Online

  A few weeks ago, I had an interesting conversation with a new colleague when we met for the first time. As we discussed my role as the vice president of business planning, he asked Read More

To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets in person at least Read More

I believe mentoring is essential to leadership development and can significantly accelerate the trajectory of one’s career. Unfortunately, many mentoring programs fail, stall, or never get off the ground because they lack a clear understanding Read More

On a personal level, some say comparing ourselves to others might not be a good thing. But I can think of one great reason to compare, actually I like to call it “evaluate”—and that’s when Read More

Going to an amusement park can be exciting but also scary. Especially with those roller coasters … whoa! Roll back the clock two years ago to 2017, and that’s pretty much how I felt about Read More

It’s that time again. Back-to-school time, that is. We’re in the midst of our firm’s planning sessions for 2020, and the SMPS year has officially kicked off. If you’re like me, you get all geeked Read More

The SMPS Foundation promotes A/E/C research and education that advances professional services marketing. Alexandria, VA (September 4, 2019) – The Society for Marketing Professional Services (SMPS) Foundation is pleased to announce its 2019-2020 board of Read More

Alexandria, VA (September 4, 2019) – The Society for Marketing Professional Services (SMPS) is pleased to announce its 2019-2020 board of directors. The new board took office on September 1, 2019. “This year, I am Read More

On August 23, 2019, SMPS published an article, “Flipping the Script on Rebranding: How an Association Told Its Member Story” in Association Adviser. The article focuses on how SMPS launched a rebrand and new vision Read More

What do engineers and architects have in common with Broadway actors? They both perform. And great performances lead to public acclaim and future work. The decision to deliver a winning presentation at a client interview Read More