Marketer Online

The holiday season is upon us. This time of year provides great opportunities for networking. There are company parties, client gatherings, SMPS socials, church get-togethers, neighborhood block parties, and the list goes on. Some people Read More

Alexandria, VA-The Society for Marketing Professional Services (SMPS), the premier A/E/C marketing and business development association, is pleased to announce that Carla Thompson, FSMPS, CPSM, has been honored with the 2018 Weld Coxe Marketing Achievement Read More

SMPS developed MARKENDIUM, our six-book series, to bring you relevant marketing content to help build skills and support firm growth. If you haven’t picked up your copy yet, now’s the time! Now through December 14, Read More

Guerrilla marketing has been around for a long time now. We’ve all seen flash mobs and giant melting ice cream cones appear overnight. We know about these campaigns mainly because of social media, and because Read More

At year-end, our firms typically send cards and gifts to clients to show appreciation for the past year of working together—and in hopes of working together in the future. But are we also thanking others Read More

Rebecca Maddox, CPSM, currently leads Cardno’s Eastern Area Natural Resources Proposal Team in Business Services. As senior proposal manager, she develops proposal and statement of qualifications (SOQ) process and protocol to increase project wins in Read More

Take the Trade Show Marketing Survey for a Chance to Win a $50 Gift Card. Firms in the A/E/C industries may spend thousands or even millions annually on trade show participation, as costs for travel, Read More

The second annual Pinnacle Experience was held October 17-19 in Dallas at the Four Seasons Dallas at Las Colinas. This conference experience, crafted especially for senior marketing leaders, focused on key issues facing A/E/C marketers today, Read More

Take the SMPS Foundation Martech Survey for a chance to win a Starbucks gift card! Marketing technology (martech) is changing what marketers do. The big question is: Are marketers in our industries ready? Martech tools Read More

By the time my colleague Mark* sent me an e-mail, he was already beyond frustrated after another failed marketing campaign. In the past several months, he had developed an ineffective postcard mailing, wasted time with Read More