Marketer Online

Stay current. Newest posts in each category.


SMPS Member Caroline Hinrichs

From the President

Gifts We All Have

SMPS Foundation

SMPS Foundation: Annual Owners Survey


Trade Shows Reimagined

Business Development

SMPS Member Kathleen Porter

Society News

Introducing… SMPS Unscripted™

Marketer Online will keep you up to date.

SMPS Member Kathleen Porter

February 13, 2020

In our member spotlight, Kathleen Porter takes time out of her busy day to chat with SMPS. Kathleen, who works for Lavellee Brensigner Architects as business development manager, shares the rewards of her job and Read More

Trade Shows Reimagined

February 12, 2020

More than just a destination, successful trade show management is all about the trip. Imagine you’re preparing for your dream vacation. Before setting your Out of Office message in your email, you thought ahead. You Read More

Introducing… SMPS Unscripted™

February 10, 2020

Inspiring stories from A/E/C thought leaders. Research shows that 68% of people want to hear their leaders’ personal success stories and 73% of people want to know about the obstacles their leaders have overcome, according Read More

The One Social Media Tool You Must Master

February 6, 2020

Let’s take a closer look at a question that often comes up during our training workshops and client engagements: What should we be doing with social media? Many A/E/C and environmental firms remain skeptical about Read More

New Trends To Revitalize Tired Proposals

January 29, 2020

  As a society, the way we consume information has changed. We have become accustomed to small bites of information (think Twitter) and highly graphical content (think Instagram and infographics) that can be skimmed and Read More

SMPS HQ Webinar: The Ins and Outs of Board Service

January 27, 2020

Get ready, get set, go lead. Have you ever considered applying for a position on the Society board but weren’t sure if you qualified? Or perhaps you weren’t sure about time or travel commitments—or how Read More

SMPS Foundation: Annual Owners Survey

January 24, 2020

What’s Important to Decision-Makers? Most of your day is spent trying to answer a short but complicated question: What do my clients care about most? It isn’t easy. In our competitive, constantly changing industries, it’s Read More

2019 Best of Show and People’s Choice Awards

January 23, 2020

In the 2019 Marketing Communications Awards program, Award of Excellence winners in all categories were considered for the Best of Show Award, which was selected online by a jury of industry executives prior to our Read More

Marketing 2022: A Glimpse Into Our Future

January 23, 2020

What will the future hold for professional services marketers? This question was top of mind earlier this year when SMPS launched a research initiative to attempt to answer that question. More than 330 members participated Read More

My CPSM Journey: Putting Yourself First

January 14, 2020

Earning my CPSM was one of the most difficult and rewarding experiences of 2019. I underestimated the level of effort it takes to carve out time to study and retain the information. I like to Read More