Marketer Online

Earning my CPSM was one of the most difficult and rewarding experiences of 2019. I underestimated the level of effort it takes to carve out time to study and retain the information. I like to Read More

It’s time to get the sunglasses out because the future looks bright and life is about to go full speed. Or, has it already? If you’re like me, this year has kicked off with a Read More

In A/E/C, we have a lot of processes. Your company has a process for deciding which projects you’ll go after. Your marketing team has a process for capturing information for use on proposals. You even Read More

In our member spotlight, Caroline Hinrichs takes time out of her busy day to sit down with SMPS. Caroline, who works for HOK as director of business development of Experience Design, shares the rewards of Read More

Greetings, all! I recently attended a conference in Phoenix at the Arizona Biltmore hotel, which is one of my favorite buildings. Conferences are always well worth it, but by the time the third and last Read More

On December 3, 2019, Engineering News-Record (ENR) published a blog post authored by Scott Butcher, FSMPS, CPSM, on the need for architecture, engineering, construction (A/E/C), and environmental firms to continually stay abreast of what is Read More

“At the end of the day, who you are, what you do, and how you show up in the world is special and unique. When you think big, show up bold, and share your uniqueness, Read More

It’s a common practice for A/E/C firms—no matter the size—to describe the services they deliver instead of what comes out of the services. Firms fall into the habit of rattling off a list of offerings Read More

Marketing 2022 highlights what marketing currently looks like and how it will change in the next three years. Alexandria, VA (November 18, 2019) – The Society for Marketing Professional Services (SMPS) published Marketing 2022, a Read More

  Earlier this year, I was asked to describe the A/E/C sales process to a room full of peers. My initial reaction was, “Sales is a result—business development is a process!” Yes, we’re trying to Read More