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Membership

SMPS Member Kyle Veater

From the President

What Really Matters

SMPS Foundation

Happy Fall, Y’all

Marketing

Building Design + Construction and ENR feature the highlights from the SMPS Foundation report, “Powering Up Technology: A Spotlight on MarTech”

Business Development

Can an Introvert Succeed at BD?

Society News

Sigstr Recognizes the Share SMPS Campaign

Marketer Online will keep you up to date.

The Entire Business Development Process in 11 Words

November 13, 2019

  Earlier this year, I was asked to describe the A/E/C sales process to a room full of peers. My initial reaction was, “Sales is a result—business development is a process!” Yes, we’re trying to Read More

What Really Matters

November 7, 2019

Sometimes the truth comes at us like a freight train—speeding and uncontrollable. This happened to me the other day. What if, instead of thinking of the holidays as a chore, you think about it in Read More

Sigstr Recognizes the Share SMPS Campaign

November 5, 2019

In the September issue of its magazine, Sigstr recognized the Share SMPS campaign for email banner advertising. Sigstr, an email signature marketing platform, ranked this SMPS campaign as one of the 90 “most marvelous, elegant, Read More

Identifying Metrics That Matter

October 30, 2019

  As an A/E/C marketer, you’ve undoubtedly received emails on the importance of using web and email marketing analytics. Data about your website and its users has become easier to access in the last decade Read More

Happy Fall, Y’all

October 17, 2019

I love fall. The trees start to change, the days get shorter and cooler, and, best of all, it’s football season! Whether it’s watching my favorite college team (Go Pokes!) or pro team (Go Chiefs!), Read More

Building Design + Construction and ENR feature the highlights from the SMPS Foundation report, “Powering Up Technology: A Spotlight on MarTech”

October 16, 2019

Building Design + Construction and Engineering News-Record (ENR) featured the research highlights from the SMPS Foundation survey report, “Powering Up Technology: A Spotlight on MarTech.” The articles, authored by SMPS Foundation Trustee, Amy Collins, focus Read More

SMPS Member Kyle Veater

October 15, 2019

In our member spotlight, Kyle Veater takes time out of his busy day to sit down with SMPS. Kyle, who works for OCMI as a business development and marketing manager, shares the rewards and challenges Read More

Becoming a Better Leader

October 7, 2019

  A few weeks ago, I had an interesting conversation with a new colleague when we met for the first time. As we discussed my role as the vice president of business planning, he asked Read More

SMPS Advances: September 2019

September 24, 2019

To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets in person at least Read More

Creating a Company-Wide Mentoring Program

September 24, 2019

I believe mentoring is essential to leadership development and can significantly accelerate the trajectory of one’s career. Unfortunately, many mentoring programs fail, stall, or never get off the ground because they lack a clear understanding Read More