Marketer Online

Stay current. Newest posts in each category.

Membership

SMPS Member Kim Pipkin

From the President

Living in a Spirit of Gratitude

SMPS Foundation

A Last Look Back, Then Ahead

Marketing

Celebrating Women’s History Month

Business Development

The DBE Program: What the Firms Have To Say

Society News

In Memoriam

Check out Society News & Updates

Forging Forward Is Full of Opportunity

September 7, 2021

It’s time to sparkle! I’ve been saying this to myself and anyone who will listen since June. The big question, though, is: Have I bought into it? YES. While we all have been through some Read More

In Memoriam

September 7, 2021

  SMPS remembers those we lost over the last fiscal year and extends its condolences to their family, friends, and colleagues. We hope their loved ones find peace and support during this difficult time.   Read More

They Crossed So We Could Flourish

September 7, 2021

I’m a Hispanic male, but I often find myself forgetting that. I was reading Alicia Washington’s article from last year, and I thought to myself, “Yep, uh-huh, oh me, too!”—particularly the parts where she shared Read More

SMPS Leadership for 2021–22

September 1, 2021

In May 2021, SMPS announced the slate of officers, directors, and trustees for the 2021-22 fiscal year for the SMPS board of directors and the SMPS Foundation board of trustees. Effective September 1, 2021, the Read More

Living Your Best Business Development Practices

August 31, 2021

Kicking the day off in a coffee shop, dining on fresh food from our own waters, or attending happy hours—this was Seattle pre-pandemic networking at Wiss, Janney, Elstner Associates, Inc. (WJE). Despite last year’s challenges, Read More

Marketing: The Original Innovation Team

August 31, 2021

Marketers have one of the hardest jobs in business today. Instead of just managing the brand and proposals, our responsibilities span technology, lead generation, customer experience, employee experience, and culture. And now, the C-suite expects Read More

Feeling Stuck? Get Inspired and Be Creative

August 31, 2021

As A/E/C marketers, our jobs require us to constantly create new things. Where does one continually find inspiration? With fewer opportunities to get fully enveloped into creative environments over this past year, we’ve had to Read More

Best Next Practices in A/E/C Marketing

August 31, 2021

As the Greek philosopher Heraclitus said, “Change is the only constant in life.” Often change is slow, gradually shifting the ways we work; other times a catalyst in the market causes rapid change that can Read More

SMPS Member Kim Pipkin

August 17, 2021

In our member spotlight, Kim Pipkin takes time out of her busy day to chat with SMPS. Kim is founder/principal of Black Kite Consulting and president-elect of SMPS San Francisco, and sits on the SMPS Read More

Major Steps Toward Inclusion and Racial Equality in A/E/C

August 17, 2021

Established almost one year ago, the SMPS Diversity, Equity, and Inclusion (DEI) Task Force has been hard at work. Thirty SMPS members from across the country have met monthly to define DEI objectives for the Read More