SMPS.org archives

Client Experience (CX) is a hot buzzword in A/E/C today. In layman’s terms, CX is the experience a client has while working with you—looking beyond the products or services you provide. Caring about the experience, Read More

  What Living Life in the In Betweens Has Taught Me About Adversity, Acceptance, and the Power of Authenticity. The last couple of months have been challenging for most of us. They certainly have been Read More

As marketers, you know that it’s not only what you do, but how you promote it, that builds more business. And while your firm may have a strong portfolio that demonstrates your track record with Read More

As I look across the ranks, do I see me? It is, unfortunately, a common thought by people of color in the corporate world. That idea has traveled with me as a member of SMPS Read More

Are you ready to put your creativity fitness level to the test? Join us for a 30-minute meetup where you’ll discover how to confront your creative blocks. Our online bootcamp will help you view creativity Read More

  Anyone engaged in the planning and production of A/E/C marketing proposals knows what an enormous undertaking it can be. This often-grueling process involves the creation and synthesis of assets into a cohesive document that Read More

We share in the pain, sadness, and countless other emotions that our members are experiencing. Now is the time for us to be present and stand alongside one another.   We acknowledge the inequality and Read More

Working from home while also managing a household can be tricky. Even after two months, it can still feel chaotic. In our next episode of Two Cents in Two Minutes, Krystle English, CPSM, shares five Read More

Virtual Meetup: Virtual Reality—Tactics for Improving Your Presence and Communication with Vocal Inflection Inflection is a great tool for ensuring your message is received as intended. Because so often, it’s not what you say. It’s Read More

Are Your Digital Channels Bringing a Return? You can’t just post your content and then hit the snooze button. It’s important to watch and measure the impact these channels have on reaching your marketing goals. Read More