Marketer Online

Help SMPS Lead the Way. The Society is looking for leaders like you! Here’s your opportunity to help us fulfill our vision of Business Transformed Through Marketing Leadership. SMPS continues to be strong. We’re growing Read More

Happy belated New Year! It’s hard to believe we’re halfway through February already, even though winter seems as if it’s been around forever. With a new year comes a new resolve. The SMPS board of Read More

To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets in person at least Read More

In today’s B2B landscape, smart growth is fueled by four critical drivers: people, profit, position, and perception. Firms that lead with marketing understand that their marketing practice is a vital development function, as well as Read More

Your insight matters. What’s the current level of business competition for your firm? Did the recent U.S. Federal Government shutdown have any impact on your business? What types of technologies are you incorporating into your Read More

Now and again, we hear the following advice: never stop learning and growing. Boy, how this resonates with the new year, often a time of reflection and renewal. Have you asked yourself lately, Am I Read More

What do winning A/E/C firms have in common? They all have strong, differentiated brands; loyal, raving clients; and a culture driven by engaged, client-centric employees. The secret to success lies at the intersection of client Read More

Wow, where did 2018 go? It seems the older I get, the faster and faster the years go by. As the calendar turns to a new year, many will focus on a new resolution (or Read More

Thanks to everyone who has referred their friends to the Society over the years. Our Share SMPS: Refer a Friend program continues to grow and help build the SMPS network for our members. For sharing Read More

In our member spotlight, Brandon Peters, CPSM, took time out of his busy schedule to sit down with SMPS. Brandon, who’s marketing director at CLARK | BARNES, shares the challenges and rewards of his job—and Read More