Marketer Online

Stay current. Newest posts in each category.


Always a Marketer

From the President

Living in a Spirit of Gratitude

SMPS Foundation

SMPS Foundation Research Only Works When You Use It


Celebrating Women’s History Month

Business Development

Focusing on Lessons of Wisdom

Society News

Protected: Aligning Membership Dues With Current and Future Needs

Check out Society News & Updates

Protected: Aligning Membership Dues With Current and Future Needs

June 6, 2023

There is no excerpt because this is a protected post.

SMPS Board of Directors Adopts Strategic Plan

May 25, 2023

Since our founding 50 years ago in 1973, SMPS has strived to continually explore and then invest in future opportunities that expand the organization’s influence and support for our members and the marketing profession. Recently, Read More

Announcing the 2023 MCA Finalists

May 23, 2023

Congratulations to the 2023 MCA Finalists! SMPS is proud to announce the finalists for this year’s Marketing Communication Awards (MCAs). The program provides an unparalleled opportunity for professionals to showcase their best marketing practices and Read More

Lead by Example and Learn From Others

May 19, 2023

Whoever said we have a lot to learn was right! For me, it’s a never-ending (and lifelong) process that happens in various ways—often from colleagues during brainstorming sessions or peers I’ve met while traveling. Another Read More

Gratitude for the Flower Bulbs … and the Lightbulbs

May 11, 2023

It happens nearly every fall. I’m browsing the home improvement store’s garden section and pause at the spring bulbs on display. Usually, I pass them by, preferring plants that result in instant gratification. Yet when Read More

SMPS Advances: April 2023

May 11, 2023

To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets in person at least Read More

Spotlight on Certification: Sierra Segrest

April 24, 2023

Name: Sierra Segrest, CPSM Title: Marketing Manager Firm: Armstrong Consultants, a Lochner Company SMPS Chapter: Colorado News you’d like to share:  Since the acquisition of Armstrong Consultants by Lochner, announced December 2022, I have been Read More

Spotlight on Certification: Rebecca Custer

April 24, 2023

Name: Rebecca Custer, CPSM Title: Business Development Manager Firm: A.D. Marble SMPS Chapter: Philadelphia Number of years in the A/E/C industries: 8.5 years How has SMPS helped you in your career? I was new to Read More

Member Spotlight: Sterling Stevens

April 19, 2023

In our member spotlight, Sterling Stevens sits down for a virtual chat with SMPS. Sterling is an architectural photographer and owner of Sterling E. Stevens Design Photo. He has been in the A/E/C industries for Read More

SMPS Foundation Research Only Works When You Use It

April 11, 2023

Marketing and business development professionals are busy. Full plates, multiple deadlines, and barely enough time for getting those maintenance tasks done are common in firms large and small, and from coast to coast. “If only Read More