Marketer Online

Stay current. Newest posts in each category.

Membership

Getting Into Good Trouble

From the President

Living in a Spirit of Gratitude

SMPS Foundation

Embrace a New Paradigm

Marketing

Celebrating Women’s History Month

Business Development

The DBE Program: What the Firms Have To Say

Society News

Standing Up

Check out Society News & Updates

Get To Know SMPS HQ Staff: Semra Ergun

April 29, 2021

In front of and behind the screen—that’s how I describe my work-life at SMPS these days, and it’s not a bad thing. Sometimes I’m a virtual show host, or idea generator, producer, and curator. Other Read More

Getting Into Good Trouble

April 19, 2021

Fighting the good fight or getting into good trouble (as the late Senator John Lewis often said) is an inextricable part of my personality and life. Why is that? My background and family history provide Read More

SMPS Advances: April 2021

April 15, 2021

To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets at least four times Read More

Your Words Make an Impact

April 14, 2021

It was a late Friday afternoon, and I was trying to wrap up a long and grueling week full of proposals and crazy deadlines. A forwarded email from my teammate landed in my inbox. I Read More

Embrace a New Paradigm

April 14, 2021

For the first 4,000 years of recorded human history, everyone agreed that the sun and the other planets revolved around the earth. It wasn’t until about 1000 A.D. when a handful of scientists began to Read More

SMPS Member Suzanne Swistak

April 13, 2021

In our member spotlight, Suzanne Swistak, CPSM, takes time out of her busy day to chat with SMPS. Suzanne, who’s communications executive at ECS, shares the rewards of her job and the benefits of being Read More

The DBE Program: What the Firms Have To Say

March 26, 2021

In 1983, Congress created the country’s first Disadvantaged Business Enterprise (DBE) program. In 1987, that program was amended to include women-owned businesses (WBE). The program was originally geared towards transportation projects. But now, this approach Read More

Standing Up

March 25, 2021

SMPS is a diverse community, and we stand in solidarity with our Asian American-Pacific Islander (AAPI) members. We offer our heartfelt condolences to the victims and their families of the recent violence in Atlanta. We Read More

The Diversity Differentiator

March 22, 2021

As business development and marketing professionals, we spend much of our efforts highlighting how our firms are different and, most importantly, demonstrating our firm’s value over that of competitors. In other words, “In a world Read More

Women in the Workplace: How We Can ElevateHER

March 15, 2021

Make no mistake about it: The A/E/C industries are at an HR crossroads, and the decisions firms make today will determine the talent available for the next professional generation. The lessons learned from previous crises Read More