Marketer Online

It’s time to sparkle! I’ve been saying this to myself and anyone who will listen since June. The big question, though, is: Have I bought into it? YES. While we all have been through some Read More

  SMPS remembers those we lost over the last fiscal year and extends its condolences to their family, friends, and colleagues. We hope their loved ones find peace and support during this difficult time.   Read More

I’m a Hispanic male, but I often find myself forgetting that. I was reading Alicia Washington’s article from last year, and I thought to myself, “Yep, uh-huh, oh me, too!”—particularly the parts where she shared Read More

In May 2021, SMPS announced the slate of officers, directors, and trustees for the 2021-22 fiscal year for the SMPS board of directors and the SMPS Foundation board of trustees. Effective September 1, 2021, the Read More

Kicking the day off in a coffee shop, dining on fresh food from our own waters, or attending happy hours—this was Seattle pre-pandemic networking at Wiss, Janney, Elstner Associates, Inc. (WJE). Despite last year’s challenges, Read More

Marketers have one of the hardest jobs in business today. Instead of just managing the brand and proposals, our responsibilities span technology, lead generation, customer experience, employee experience, and culture. And now, the C-suite expects Read More

As A/E/C marketers, our jobs require us to constantly create new things. Where does one continually find inspiration? With fewer opportunities to get fully enveloped into creative environments over this past year, we’ve had to Read More

As the Greek philosopher Heraclitus said, “Change is the only constant in life.” Often change is slow, gradually shifting the ways we work; other times a catalyst in the market causes rapid change that can Read More

In our member spotlight, Kim Pipkin takes time out of her busy day to chat with SMPS. Kim is founder/principal of Black Kite Consulting and president-elect of SMPS San Francisco, and sits on the SMPS Read More

Established almost one year ago, the SMPS Diversity, Equity, and Inclusion (DEI) Task Force has been hard at work. Thirty SMPS members from across the country have met monthly to define DEI objectives for the Read More