Browsing the 'marketing' tag archive
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Blueprints 3.0 Emphasizes the Importance of the CMO
January 12, 2023
At a midsized construction company, there is a marketer in Nashville and one in Knoxville. Both manage proposals and promotional campaigns, reporting to their respective office leaders. At the headquarters in Chattanooga, a marketer reports Read More
Marketing: The Original Innovation Team
August 31, 2021
Marketers have one of the hardest jobs in business today. Instead of just managing the brand and proposals, our responsibilities span technology, lead generation, customer experience, employee experience, and culture. And now, the C-suite expects Read More
How 1 Case Study = 3 Wins
January 21, 2021
A/E/C firms continually look for ways to differentiate themselves. Case studies can provide an important step toward achieving that goal. Turbocharge your project profiles to create compelling case studies. Use them to highlight your strategic Read More
Create a Solid Business Continuity Plan
January 6, 2021
Having an organized response to unexpected events gives your company a good chance of surviving and possibly even thriving. Many companies have a disaster recovery plan for IT operations and infrastructure should a network fail Read More
SMPS Member Donald Butchko
August 17, 2020
In our member spotlight, Donald Butchko takes time out of his busy day to chat with SMPS. Donald, who works for Bowen as their marketing manager, shares the rewards of his job and the Read More
Six Reasons To Improve Your Proposal Writing
June 4, 2020
Anyone engaged in the planning and production of A/E/C marketing proposals knows what an enormous undertaking it can be. This often-grueling process involves the creation and synthesis of assets into a cohesive document that Read More
PSM Show with CJ McClanahan
March 27, 2020
Are you still figuring out the best way to work from home? Listen to the PSM Show podcast, hosted by SMPS CMO Josh Miles. In this episode, SMPS Foundation trustee CJ McClanahan shares tips on Read More
The One Social Media Tool You Must Master
February 6, 2020
Let’s take a closer look at a question that often comes up during our training workshops and client engagements: What should we be doing with social media? Many A/E/C and environmental firms remain skeptical about Read More
Marketing 2022: A Glimpse Into Our Future
January 23, 2020
What will the future hold for professional services marketers? This question was top of mind earlier this year when SMPS launched a research initiative to attempt to answer that question. More than 330 members participated Read More
SMPS Publishes Report on Current and Anticipated A/E/C Marketing Practices
November 18, 2019
Marketing 2022 highlights what marketing currently looks like and how it will change in the next three years. Alexandria, VA (November 18, 2019) – The Society for Marketing Professional Services (SMPS) published Marketing 2022, a Read More