Anyone engaged in the planning and production of A/E/C marketing proposals knows what an enormous undertaking it can be.
This often-grueling process involves the creation and synthesis of assets into a cohesive document that adheres to strict guidelines. Typically overseen by an overburdened marketer, the proposal process usually takes place on an accelerated timeline, with a lot of cooks in the kitchen.
Though proposals comprise only one component of successful project pitches, they help a firm (or multifirm team) earn a coveted spot on a shortlist or at an interview table.
In short, they’re really important.
Yet, despite the significant resources devoted to generating these documents, they often get produced with a skewed focus on the visual elements. This is understandable: The graphic design, presentation, and packaging of proposals can enhance their overall effectiveness and impact.
But the words matter, too. Here’s why.
To read more, download the full article.
Article, written by Mike Plotnick, first appeared in Marketer journal.
