Marketer Online
Spotlight on Engineers Week: Lynda Herrig
In honor of Engineers Week, Lynda Herrig, P.E., LEED AP, chatted with SMPS HQ. Lynda is a professional engineer and holds the position of associate partner, director of business development
Businesses Can Support Tomorrow’s STEM Workforce Today
There’s an ongoing need for business leaders, libraries, community centers, and other organizations to partner with schools and expand the resources available to students. Business leaders can step in and
Spotlight on Engineers Week: Hailey Klebe
In honor of Engineers Week, Hailey Klebe, events & communications manager for KCW Engineering Technologies, recently sat down for a virtual chat with SMPS. Hailey discussed the theme of this
SMPS Advances: January 2023
To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors
Are You Using the SMPS Foundation’s Research Publications?
Have you been wondering how to develop a meaningful job description? Check out Blueprints 3.0. Curious about how neuroscience is part of a client’s decision-making process? Read The Neuropsychology of
Member Spotlight: Rachel Carr
In our member spotlight, Rachel Carr, CPSM, sits down for a virtual chat with SMPS. Rachel is associate principal, business development manager for HED. She has been in the A/E/C
Benefits of Entering the MCA Program
The SMPS Marketing Communications Awards (MCA) program provides an opportunity for firms to showcase their best marketing practices and to educate the A/E/C industries about the critical role of marketing.
Spotlight on Hargis: a 2022 MCA Award of Excellence winner
The competitive spirit that drives us to win work for our team was a force behind our decision to compete in the SMPS Marketing Communications Awards (MCA) within two categories.
Blueprints 3.0 Emphasizes the Importance of the CMO
At a midsized construction company, there is a marketer in Nashville and one in Knoxville. Both manage proposals and promotional campaigns, reporting to their respective office leaders. At the headquarters
5 Reasons to Enter the 2023 MCA Competition
I always look forward to December because that’s when we announce the Marketing Communications Awards (MCAs) Call for Entries. Our awards program has been around for 46 years, but that
