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SMPS Announces 2024 Class of Fellows

Alexandria, VA (May 13, 2024) − The Society for Marketing Professional Services (SMPS) is pleased to announce the following members who have been named Fellows of the Society in 2024. SMPS Fellows represent the highest level of experience and leadership in marketing and business development within the design and building industry.

Members who have 15 years’ experience as a marketer and/or business developer in the A/E/C industries, have been an active SMPS member for 10 of the previous 15 consecutive years, and have a current Certified Professional Services Marketer (CPSM) designation may apply for the SMPS Fellows Recognition Program.

These professionals will serve as a resource at the chapter, regional, and Society levels to provide insight, ideas, programs, and mentoring. They also will be honored during Amplify A|E|C, the SMPS annual conference, this July in Salt Lake City. Be sure to register today!

Congratulations to the 2024 Class of SMPS Fellows:

Email

info@smps.org

Phone

703.549.6117

SMPS Headquarters

625 North Washington Street
Suite 302
Alexandria, VA 22314-1936

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Valerie Puchades, FSMPS, CPSM

Valerie Puchades, FSMPS, CPSM
Director of Strategic Planning
CVG
SMPS Boston

Valerie Puchades, FSMPS, CPSM, is a strategist at heart. She has over 20 years of experience helping A/E/C firms set goals and develop holistic plans to reach new business heights. As Director of Strategic Planning at CVG, she finds joy in leading firms in discovering the interconnectedness of marketing, operations, financial management, and human resources. In her role, she works with design firms nationwide to set strategy and develop and execute marketing communications plans. Valerie is a Certified Professional Services Marketer (CPSM). She is an active member of the Society for Marketing Professional Services (SMPS) and has held positions at the local, regional, and national levels. She served as President of SMPS Boston and received the SMPS Striving for Excellence Grand Prize award for Best Chapter. In 2021, she was named Marketer of the Year by SMPS Boston, the chapter’s highest honor.

Kristin Lynn Kautz, FSMPS, CPSM

Kristin Lynn Kautz, FSMPS, CPSM
Principal
JAM Idea Agency
Houston, TX

Kristin Lynn Kautz, FSMPS, CPSM is an experienced marketer with over 25 years of expertise in the architecture, engineering, and construction industry. With a passion for innovation and technology, Kristin has become a leading expert in AI for the built environment, helping companies implement and integrate AI into their operations, from small firms to large corporations. AI is revolutionizing our industry. With a deep understanding of the latest AI trends and technologies, Kristin provides strategic guidance and develops customized organizational structures, guidelines, policies, procedures, communications/roll-out, and training to ensure that companies can fully leverage AI to drive growth, improve efficiency and productivity, and enhance both client and employee satisfaction. Her unique blend of marketing expertise, industry knowledge, and technical know-how has made her a sought-after speaker and thought leader in the field of AI for the built environment. Kristin has been the featured AI speaker for SMPS locally, regionally, and nationally in addition to the Society for Design Administration (SDA), Project Mark, Chief Executive Network, Zweig Group, ACEC, Urban Land Institute, and multiple CEO cohorts. Kristin is committed to advancing the use of AI in the AEC industry and helping companies stay at the forefront of innovation.

Stacey Ho, MBA, FSMPS, CPSM

Stacey Ho, MBA, FSMPS, CPSM
CRM Market and Data Manager
Otak
Portland, OR

Throughout her career in AEC Marketing Stacey Ho, MBA, FSMPS, CPSM, has found a purpose and passion in helping firms gather, track, maintain and use their intellectual capital to make the marketing team smarter and faster. At Otak, Stacey is part of the Deltek Vantagepoint Administration team leading CRM and market data management projects. She is working to improve the use of Vantagepoint CRM including improved process and procedure, creating user guidance, and improving reporting and marketing dashboard measurement tools. She is also leading efforts to improve project information management including using Vantagepoint to track project description and resumes. She is passionate about marketing data analysis including pipeline/sales forecasting, KPI metrics, client evaluations, and more. She strives to find ways to present data using images and dashboards to management and influence key marketing business decision. With over 25 years in AEC marketing, she has even led pursuit and client strategy sessions, created client and sector growth plans, and managed new or updated firm-wide process and database system improvements. She lives by her own motto “Data Entry is Not a Dirty Word” and believes that marketing data managers and analyists are the next generation of key employees every A/E/C firm should have!

Terry Hawley, FSMPS, CPSM

Terry Hawley, FSMPS, CPSM
Client Development Manager
Terracon Consultants, Inc.
SMPS Nebraska

Terry Hawley, FSMPS, CPSM, is the Client Development Manager for Terracon Consultants, Inc.’s Nebraska operations. Terracon consistently ranks as a top 20 design firm by Engineering News-Record. His role at Terracon has grown from a local Client Development Specialist into a national role as a Client Development Manager. While working at his first job in the A/E/C industry, Terry became a member of SMPS. With the support of his manager at Terracon, Terry rejoined the SMPS Nebraska board, where he served as chapter president in 2013-14. He has also served SMPS as a regional and national volunteer. Terry has been active in the economic development industry serving on the Grow Sarpy Board of Directors, a local economic development entity. He has also served on the planning and sponsorship committees for the National Rural Economic Developers Association (NREDA). Outside of work, Terry enjoys traveling with his wife, playing golf and basketball, and attending live music shows. He also loves spending time with his family playing cards and board games.

Tamara Grimm, FSMPS, CPSM, LEED AP, SMBA

Tamara Grimm, FSMPS, CPSM, LEED AP, SMBA
National Director of Pursuits
Terracon
Olathe, KS

Tamara L. Grimm, FSMPS, CPSM, LEED AP, SMBA, was promoted to the position of Principal at Terracon in 2023. Ms. Grimm has been a member of SMPS since 1998, serving as President for the Kansas City Chapter from 2004-2005. Additional activity on the board of SMPS includes previous service as program chair and co-chair, multiple CPSM study groups, mentorships and speaking engagements. In her role as National Pursuits Director, she brings 29 years of experience to implement enterprise initiatives. She coaches national teams in pursuit of some of the firm’s most significant projects and partners with leadership across the company to improve sustainability metrics, reporting, and service offerings while also prioritizing client experience. Prior roles include Marketing Director of Architecture at HNTB and Senior Strategist in the Water Division at Black & Veatch. She is currently serving as Senior Adjunct Professor in Prescott College’s Sustainable Leadership MBA program, teaching graduate students on the topics of Sustainable Operations/Systems Thinking, Data Analytics/ESG Reporting, and Transformational Leadership. She is a graduate of the Green Mountain College Sustainable MBA program and the University of Missouri-Kansas City, where she earned a B.A. in Economics and a minor in English. Terracon is an employee-owned, multidiscipline consulting firm comprised of more than 6,000 curious minds focused on solving engineering and technical challenges from more than 175 locations nationwide. Explore with us by visiting terracon.com.

Krystle English, FSMPS, CPSM, PCM, CF APMP

Krystle English, FSMPS, CPSM, PCM, CF APMP
Marketing Director, LA/SD/AUS/NYC
KPFF, Inc.
SMPS Southeast Michigan

Krystle English, FSMPS, CPSM, PCM, CF APMP, is the Marketing Director for the Los Angeles/San Diego/Austin/New York City Civil offices of KPFF. She believes great design begins with a story, and incredible architecture preserves those stories. This philosophy shaped Krystle’s 17-year career in the A/E/C industry. She first became involved with SMPS through the Los Angeles Chapter, volunteering with the Membership and Special Events Committees, then moving to Membership Director, Co-Communications Director, and ultimately President-Elect before moving to Michigan. Krystle continues to be active in SMPS, previously serving as the Education Director, Programs Director, and the Sponsorship Chair for the Southeast Michigan Chapter. She currently serves on the ©Marketer committee and has been a part of several task forces for the CPSM. Krystle is a board member of the Grosse Pointe Woods Foundation, where she specifically focuses on marketing and outreach. As a Ferry Elementary’s PTO member, she finds ways to give back to the teachers shaping our future leaders. She is also a Girl Scout Troop Co-Leader and Troop Treasurer. In their first year, the troop raised enough funds to do three extensive activities focusing on STEAM education. She currently serves as the Membership Chair for CREW Detroit. Krystle’s latest endeavor is working to further DEI throughout the various organizations in the A/E/C industries through committee work and educating the next generation of marketers and business development professionals.

Janki DePalma, FSMPS, CPSM, LEED AP

Janki DePalma, FSMPS, CPSM, LEED AP
Director of Business Development
W.E. O’Neil
SMPS Austin

Janki DePalma, FSMPS, CPSM, LEED AP, is the Director of Business Development at W.E. O’Neil in Austin, Texas. She is a connector at heart, who always feels there is room to widen the circle. Janki has worked closely with architects, engineers, and contractors for the past 20 years though her background is in literature. She was the Chapter President for Austin in 2022 and the SMPS Chapter President of the Year in 2023. Janki has been an AIA Austin board member for 4 years, chair for the WIA Austin Call to Action college series for 3 and is co-chair of the AIA Leadership Collective. She is also an active leader in groups such as ULI and CREW. She loves to write, having published articles in Zweig Group Letter, SMPS Marketer, AIA Young Architects Forum and is a frequent speaker for AIA Design Excellence Conference and ILinCP Invest in Women Symposium. In her spare time, she loves traveling with her family, watching reruns of Veronica Mars, and talking about the Enneagram (2w3). A San Francisco native, you can always find her rooting for the Warriors and 49ers, though now she adds Purdue University to her list of cheers. Fun fact- Janki speaks Japanese, having spent her senior year in college in Tokyo and explored two Shakespear classes in Japanese. She loves talking books- so please tell her what you’re reading.

Stacy Cunningham, MBA, FSMPS, CPSM

Stacy Cunningham, MBA, FSMPS, CPSM
Marketing Manager
Moody Nolan
Columbus, OH

Stacy Cunningham, MBA, FSMPS, CPSM, is an Associate at Moody Nolan and serves as a Marketing Manager over several practice studios. She provides strategic support for new business leads and works with practice leaders to help grow Moody Nolan’s brand. Stacy is a charter member of the Spreading Hope Committee and a pivotal member of the HBCU Outreach Committee. An alumna of two HBCUs, Wilberforce University and Clark Atlanta University, Stacy acknowledges the profound impact these historic institutions have on both her personal and professional growth. Prior to joining Moody Nolan, Stacy worked at Dynamix Engineering where she led the marketing team and process. She represented the firm at tradeshows, developed relationships with clients, and helped win projects for the firm through her business development efforts. Shortly after joining Dynamix, Stacy was the recipient of the “Most Valuable Player” Award (Dynamix’s highest recognition) and she won the “Best Idea of the Year” award. Stacy is a member of the SMPS Columbus Chapter and currently serves on the SMPS Diversity, Equity, and Inclusion Committee. She is also a past Trustee on the SMPS Foundation Board. Stacy earned the coveted Certified Professional Services Marketing Certification (CPSM) in 2012. In her community, Stacy served as a Trustee and marketing specialist on the Urban Strings Columbus Board of Directors. She is also a member of Delta Sigma Theta, Inc. Columbus (OH) Alumnae Chapter. In her spare time, she enjoys reading, traveling, visiting museums, attending concerts and spending time with family and friends.

Heather Cox, FSMPS, CPSM

Heather Cox, FSMPS, CPSM
Vice President/Principal
CE Solutions, Inc.
Fishers, IN

Heather Cox, FSMPS, CPSM, is Vice President of CE Solutions, a structural engineering firm based in Fishers, IN. Heather spearheads strategic marketing initiatives, fosters client relationships, and consistently finds innovative solutions for her clients and firm. Heather’s steadfast commitment to learning and supporting others has led her to deeply engage in nearly every facet of the business, including drafting, electrical and architectural design, accounting, human resources, administration, project management, business development, and marketing. Her marketing strategies and relationship-building endeavors are greatly influenced by her comprehensive expertise. Beyond her professional pursuits, Heather is deeply invested in mentorship and actively supports organizations dedicated to uplifting others. She recognizes the transformative power of prioritizing people, believing that collective efforts toward personal growth can help make our world a better place. During her leisure time, Heather loves to travel, attend concerts, play the piano, volunteer for various organizations, and exercise. Her genuine passion for helping others shines through in all her pursuits. Above all, Heather cherishes moments spent with family and friends, reveling in the growth and development of her daughter into a remarkable young adult.

Pia Cardinali, FSMPS, CPSM

Pia Cardinali, FSMPS, CPSM
Associate, Proposal Manager
Arcadis
Boston, MA

Pia Cardinali, FSMPS, CPSM, has been engaged in AEC marketing and business development for over 15 years. What began as an interest in architecture led her to discover professional services marketing. Pia has been an active member of SMPS Boston since 2008 and served as the Chapter President during the 2017-2018 program year. Education and her love of learning is what initially led her to become involved in SMPS. She has shared this through involvement in planning committees, as a board member, and as NERC Logistics co-chair. Years ago she resurrected the Boston Chapter Boot Camp, which has since become an annual program. Pia worked hard to gain confidence in public speaking and has shared tips and skills through presentations delivered to the SMPS Northeast Regional Conference and the Philadelphia Chapter, as well as with unsuspecting colleagues who welcome feedback on improving their presentation skills. An interest in data has helped provide the hard numbers that guide informed decisions for marketing and BD efforts with her team. Always an editor and very detail-oriented, she ensures that her team submits top notch materials for all requests and teaches her colleagues that every moment is a potential business opportunity. With a fondness for social media, a love of fonts and an appreciation of the built environment, she has found her niche within this industry.