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Path to Principal for Non-Technical Professionals
August 9, 2022
What did you want to be when you grew up? If you are like most of us, you didn’t grow up wanting to be an A/E/C marketer or business developer. And you’re in the minority Read More
What Does Volunteering Mean to You?
August 3, 2022
SMPS is built on the foundation of exceptional volunteers. We asked members to share their definition of volunteering. Here’s what a few had to say: Rose Batignani, CPSM, Central Florida: A volunteer is someone who Read More
How To Lose Like a Champ
August 3, 2022
Second place. In the Olympics, it means you won silver. In the A/E/C world, it means you lost. In the words of the immortal Ricky Bobby of Talladega Nights: the Legend of Ricky Bobby, “If Read More
Master Networking in a Way That Works for You
October 25, 2021
As marketers and business developers, you understand that networking is vital to your career and firm success. Curating and cultivating a network that works is an essential part of a strategy I call bulletproofing your Read More
How To Use Behavioral Science To Improve the Client Experience
October 25, 2021
Renowned business trainer Kate Zabriskie said, “The customer’s perception is your reality.” This is what many A/E/C firms lose sight of—client perception. Experiences aren’t shaped through individual interactions, but the cumulative view of them. No Read More
Major Steps Toward Inclusion and Racial Equality in A/E/C
August 17, 2021
Established almost one year ago, the SMPS Diversity, Equity, and Inclusion (DEI) Task Force has been hard at work. Thirty SMPS members from across the country have met monthly to define DEI objectives for the Read More
Want To Influence Client Audiences?
July 19, 2021
Marketing leaders thrive on informing, helping, and influencing clients. As communicators, we spend a lot of time, plus an overabundance of angst, trying to break through the noise with thoughtful content. This quest isn’t an Read More
The DBE Program: What the Firms Have To Say
March 26, 2021
In 1983, Congress created the country’s first Disadvantaged Business Enterprise (DBE) program. In 1987, that program was amended to include women-owned businesses (WBE). The program was originally geared towards transportation projects. But now, this approach Read More
The Diversity Differentiator
March 22, 2021
As business development and marketing professionals, we spend much of our efforts highlighting how our firms are different and, most importantly, demonstrating our firm’s value over that of competitors. In other words, “In a world Read More
Gender-Neutral Pronouns and A/E/C Success
March 11, 2021
For the first two years of my A/E/C career, I lived and worked in Santiago, Chile. One thing that always stood out to me, especially in the workplace, is that Spanish is a very gendered Read More