Marketer Online

What did you want to be when you grew up? If you are like most of us, you didn’t grow up wanting to be an A/E/C marketer or business developer. And you’re in the minority Read More

SMPS is built on the foundation of exceptional volunteers. We asked members to share their definition of volunteering. Here’s what a few had to say:   Rose Batignani, CPSM, Central Florida: A volunteer is someone who Read More

Second place. In the Olympics, it means you won silver. In the A/E/C world, it means you lost. In the words of the immortal Ricky Bobby of Talladega Nights: the Legend of Ricky Bobby, “If Read More

As marketers and business developers, you understand that networking is vital to your career and firm success. Curating and cultivating a network that works is an essential part of a strategy I call bulletproofing your Read More

Renowned business trainer Kate Zabriskie said, “The customer’s perception is your reality.” This is what many A/E/C firms lose sight of—client perception. Experiences aren’t shaped through individual interactions, but the cumulative view of them. No Read More

Established almost one year ago, the SMPS Diversity, Equity, and Inclusion (DEI) Task Force has been hard at work. Thirty SMPS members from across the country have met monthly to define DEI objectives for the Read More

Marketing leaders thrive on informing, helping, and influencing clients. As communicators, we spend a lot of time, plus an overabundance of angst, trying to break through the noise with thoughtful content. This quest isn’t an Read More

In 1983, Congress created the country’s first Disadvantaged Business Enterprise (DBE) program. In 1987, that program was amended to include women-owned businesses (WBE). The program was originally geared towards transportation projects. But now, this approach Read More

As business development and marketing professionals, we spend much of our efforts highlighting how our firms are different and, most importantly, demonstrating our firm’s value over that of competitors. In other words, “In a world Read More

For the first two years of my A/E/C career, I lived and worked in Santiago, Chile. One thing that always stood out to me, especially in the workplace, is that Spanish is a very gendered Read More