Marketer
Path to Principal for Non-Technical Professionals
What did you want to be when you grew up? If you are like most of us, you didn’t grow up wanting to be an A/E/C marketer or business developer.
Tag: Marketer
Marketer
What Does Volunteering Mean to You?
SMPS is built on the foundation of exceptional volunteers. We asked members to share their definition of volunteering. Here’s what a few had to say: Rose Batignani, CPSM, Central
Marketer
How To Lose Like a Champ
Second place. In the Olympics, it means you won silver. In the A/E/C world, it means you lost. In the words of the immortal Ricky Bobby of Talladega Nights: the
Marketer
Master Networking in a Way That Works for You
As marketers and business developers, you understand that networking is vital to your career and firm success. Curating and cultivating a network that works is an essential part of a
Marketer
How To Use Behavioral Science To Improve the Client Experience
Renowned business trainer Kate Zabriskie said, “The customer’s perception is your reality.” This is what many A/E/C firms lose sight of—client perception. Experiences aren’t shaped through individual interactions, but the
Marketer
Major Steps Toward Inclusion and Racial Equality in A/E/C
Established almost one year ago, the SMPS Diversity, Equity, and Inclusion (DEI) Task Force has been hard at work. Thirty SMPS members from across the country have met monthly to
Marketer
Want To Influence Client Audiences?
Marketing leaders thrive on informing, helping, and influencing clients. As communicators, we spend a lot of time, plus an overabundance of angst, trying to break through the noise with thoughtful
Business Development
The DBE Program: What the Firms Have To Say
In 1983, Congress created the country’s first Disadvantaged Business Enterprise (DBE) program. In 1987, that program was amended to include women-owned businesses (WBE). The program was originally geared towards transportation
Marketer
The Diversity Differentiator
As business development and marketing professionals, we spend much of our efforts highlighting how our firms are different and, most importantly, demonstrating our firm’s value over that of competitors. In
Marketer
Gender-Neutral Pronouns and A/E/C Success
For the first two years of my A/E/C career, I lived and worked in Santiago, Chile. One thing that always stood out to me, especially in the workplace, is that
