Marketer
Taking Action for Racial Equality in A/E/C
In 2003, SMPS issued its first diversity statement, which came out of the work of a prior task force created for this purpose. Since that time, various members, chapter leaders,
Tag: Marketer
Marketer
Celebrating Women’s History Month
Commemorating the role of women in A/E/C marketing and business development. In honor of Women’s History Month and International Women’s Day, we’d like to acknowledge our members in advancing the
Marketer
Shortlist Interview Skills for COVID Times
For decades, shortlist project interviews remained relatively static, with prospective teams meeting face to face with selection committees in a room together. Interviews started to change incrementally when Zoom and
Marketer
Five Things I Learned Writing for a Newspaper
Before joining the A/E/C industries, I was a journalist for a local newspaper. The slow death of print news saddens me, particularly when considering everything being a newspaper writer taught
Marketer
Technology as Competitive Advantage
As people around the globe adjusted to living and working from home during the COVID-19 pandemic, one of the most notable changes became increased reliance on videoconferencing technology for
Marketer
He Will, He Will Rock You
During this year’s virtual Build Business: Pivot & Focus, October 5–9, attendees will enjoy a rock-star keynote presentation when Mark Schulman takes the stage. Schulman is a celebrity drummer for
Marketer
When Positive Change Comes From Negative Experience
The global pandemic has taught us all a lot about who we are, what we truly care about, and how deep the well of our humanity and strength is.
Marketer
Using Data To Study and Market A/E/C Innovation
The aftermath of the COVID-19 pandemic is set to change the way we engage with the built and living environments forever. Already, for example, while walking in public spaces,
Marketer
Rethinking Business Development
If 2020 has taught us anything, it’s to expect the unexpected. This pretty much applies to all the societal norms to which we’ve become accustomed, and certainly to business norms,
Marketer
Seven Things Your Clients Want You To Know
In this changing COVID-19 world, clients want to know that you care about them and their businesses. And it’s worth assessing how they view you and your business. Checking in
