SMPS.org archives

Browsing the 'Marketer journal' tag archive

Overcoming Seven Leadership Thinking Traps

July 22, 2020

As an A/E/C leader, you’re not just responsible for your performance, but the performance of your team. With so much riding on you in today’s changing business climate, it’s easy to get caught up in Read More

Marketing’s Role in Customer Experience

July 16, 2020

According to an Accenture study, 90% of B2B executives cite customer experience (CX) as very important to achieving their companies’ strategic priorities. But only 20% excel at it and see strong returns on their investment. Read More

Launch Your Thought Leadership Program in Four Steps

June 18, 2020

As marketers, you know that it’s not only what you do, but how you promote it, that builds more business. And while your firm may have a strong portfolio that demonstrates your track record with Read More

Six Reasons To Improve Your Proposal Writing

June 4, 2020

  Anyone engaged in the planning and production of A/E/C marketing proposals knows what an enormous undertaking it can be. This often-grueling process involves the creation and synthesis of assets into a cohesive document that Read More

May 2020: Make the Most of Your Membership

May 20, 2020

  Summer is upon us. And this time last year, we never expected to be working remotely and spending more time at home than ever before. We would’ve probably said that school’s out for summer—when Read More