SOCIETY NEWS
Delivering Your Brand Promise
What do winning A/E/C firms have in common? They all have strong, differentiated brands; loyal, raving clients; and a culture driven by engaged, client-centric employees. The secret to success lies
Forget the Resolutions: Do Something Different in 2019
Wow, where did 2018 go? It seems the older I get, the faster and faster the years go by. As the calendar turns to a new year, many will focus
Share SMPS: Refer a Friend
Thanks to everyone who has referred their friends to the Society over the years. Our Share SMPS: Refer a Friend program continues to grow and help build the SMPS network
SMPS Member Brandon Peters
In our member spotlight, Brandon Peters, CPSM, took time out of his busy schedule to sit down with SMPS. Brandon, who’s marketing director at CLARK | BARNES, shares the challenges
Make This Year—and Every Year—Different
It’s said that this is the most wonderful time of the year. It’s easy to believe, with the change in seasons, the cooler weather, the added spring in people’s steps,
Take the Stress Out of Networking
The holiday season is upon us. This time of year provides great opportunities for networking. There are company parties, client gatherings, SMPS socials, church get-togethers, neighborhood block parties, and the
Happy Holidays and Happy Reading
SMPS developed MARKENDIUM, our six-book series, to bring you relevant marketing content to help build skills and support firm growth. If you haven’t picked up your copy yet, now’s the
Employing Guerrilla Marketing To Energize Promotional Activities
Guerrilla marketing has been around for a long time now. We’ve all seen flash mobs and giant melting ice cream cones appear overnight. We know about these campaigns mainly because
Giving Thanks in All Seasons
At year-end, our firms typically send cards and gifts to clients to show appreciation for the past year of working together—and in hopes of working together in the future. But
Member Spotlight: Rebecca Maddox, CPSM
Rebecca Maddox, CPSM, currently leads Cardno’s Eastern Area Natural Resources Proposal Team in Business Services. As senior proposal manager, she develops proposal and statement of qualifications (SOQ) process and protocol
