SOCIETY NEWS
The SMPS Annual Membership Meeting
The SMPS Annual Membership Meeting will be held virtually on Monday, August 31, at 2 p.m. ET. SMPS President Melissa Lutz, FSMPS, CPSM, and our HQ team will present
Overcoming Seven Leadership Thinking Traps
As an A/E/C leader, you’re not just responsible for your performance, but the performance of your team. With so much riding on you in today’s changing business climate, it’s easy
Virtual Meetup: Adapting Business Development to the COVID Climate
In recent months, business development in the A/E/C industries has changed, industry events have been canceled and education-focused conferences have been postponed. This has left us with three critical questions:
July 2020: Make the Most of Your Membership
There’s always room for growth. And there’s always room for a different mindset. Often, we’re taught to believe that leadership comes to those who wait. And to those at certain
Marketing’s Role in Customer Experience
According to an Accenture study, 90% of B2B executives cite customer experience (CX) as very important to achieving their companies’ strategic priorities. But only 20% excel at it and see
Beating the Unemployment Blues
It was just after lunch on a sunny afternoon during the last week of June 2019. It was going to be another meeting with the president of my previous firm
Crafting Your Firm’s Client Experience Workshop
Client Experience (CX) is a hot buzzword in A/E/C today. In layman’s terms, CX is the experience a client has while working with you—looking beyond the products or services you
From Struggle to Superpower
What Living Life in the In Betweens Has Taught Me About Adversity, Acceptance, and the Power of Authenticity. The last couple of months have been challenging for most of
Launch Your Thought Leadership Program in Four Steps
As marketers, you know that it’s not only what you do, but how you promote it, that builds more business. And while your firm may have a strong portfolio that
A Seat at the Table
As I look across the ranks, do I see me? It is, unfortunately, a common thought by people of color in the corporate world. That idea has traveled with me
