SOCIETY NEWS
Knowledge Never Goes Unnoticed
The last year has taught us to be nimble and open to change, and to self-reflect. And that means we can never stop growing. Gaining knowledge—and learning from it—is a
Putting Thought Into Thought Leadership
The term thought leadership is often used interchangeably with content marketing. And although both strategies have much in common, they aren’t the same. You’ve probably heard the expression “helping is
The More Things Change
Over the years, I’ve seen many folks in the A/E/C industries try to come up with new ways to win work, win clients, and fortify their brand in their respective
Master Networking in a Way That Works for You
As marketers and business developers, you understand that networking is vital to your career and firm success. Curating and cultivating a network that works is an essential part of a
How To Use Behavioral Science To Improve the Client Experience
Renowned business trainer Kate Zabriskie said, “The customer’s perception is your reality.” This is what many A/E/C firms lose sight of—client perception. Experiences aren’t shaped through individual interactions, but the
The 2021 Weld Coxe Marketing Achievement Award
The 2021 Weld Coxe Marketing Achievement Award (MAA) recipient, Thomas E. Smith, Jr., AICP, FSMPS, CPSM, was honored as part of Build Business 2021: RISE, the SMPS annual conference. Throughout
SMPS Member Damion Morris
In our member spotlight, Damion Morris, CPSM, takes time out of his busy day to chat with SMPS. Damion is marketing manager for PCL Construction and has been a member
Go Where You’re Wanted
My varied, professional career within the A/E/C industries has spanned almost 25 years, yet only recent times have shaped how I view my role within. Upon enrolling in architecture school
What’s Your Dream?
In my 20+ years of A/E/C marketing, I have yet to meet anyone who dreamed of becoming a professional services marketer (or business developer). Have you? Many of my friends
SMPS Advances: October 2021
To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors
