Browsing the 'SMPS Foundation president' tag archive
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Are You Using the SMPS Foundation’s Research Publications?
February 15, 2023
Have you been wondering how to develop a meaningful job description? Check out Blueprints 3.0. Curious about how neuroscience is part of a client’s decision-making process? Read The Neuropsychology of Influence and Decision-Making. Still want Read More
Giving Means Different Things to Different People
December 15, 2022
This time of year is seen as a season of giving. That could mean giving to your children, friends, parents, coworkers—heck, even yourself. The way I see it, the best kind of giving comes from Read More
Plan Today for Tomorrow’s Success
October 14, 2022
Most marketers and business developers have a knack for planning. From proposal deadlines and branding launches to industry networking and client meetings, it’s good practice to think about what lies ahead and what it will Read More
August 11, 2022
Do you recall as a kid feeling the summer would never end? I remember being so bored—nearly every day! Even the two-week Christmas holiday felt like forever. Now it seems we blink and, suddenly, the Read More
How Do You Define Leadership?
April 14, 2022
While there’s something I love about every season, spring is, by far, my favorite. The promise of new life, cool mornings and warm afternoons, the days getting a tad bit longer. It all seems to Read More
What’s Your Dream?
October 14, 2021
In my 20+ years of A/E/C marketing, I have yet to meet anyone who dreamed of becoming a professional services marketer (or business developer). Have you? Many of my friends and colleagues often joke and Read More