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Are You Using the SMPS Foundation’s Research Publications?

February 15, 2023

Have you been wondering how to develop a meaningful job description? Check out Blueprints 3.0. Curious about how neuroscience is part of a client’s decision-making process? Read The Neuropsychology of Influence and Decision-Making. Still want Read More

Giving Means Different Things to Different People

December 15, 2022

This time of year is seen as a season of giving. That could mean giving to your children, friends, parents, coworkers—heck, even yourself. The way I see it, the best kind of giving comes from Read More

Plan Today for Tomorrow’s Success

October 14, 2022

Most marketers and business developers have a knack for planning. From proposal deadlines and branding launches to industry networking and client meetings, it’s good practice to think about what lies ahead and what it will Read More

Don’t Blink!

August 11, 2022

Do you recall as a kid feeling the summer would never end? I remember being so bored—nearly every day! Even the two-week Christmas holiday felt like forever. Now it seems we blink and, suddenly, the Read More

How Do You Define Leadership?

April 14, 2022

While there’s something I love about every season, spring is, by far, my favorite. The promise of new life, cool mornings and warm afternoons, the days getting a tad bit longer. It all seems to Read More

What’s Your Dream?

October 14, 2021

In my 20+ years of A/E/C marketing, I have yet to meet anyone who dreamed of becoming a professional services marketer (or business developer). Have you? Many of my friends and colleagues often joke and Read More