From The President
Measuring Success With the Loyalty Ladder
As marketers and business developers, one of the greatest challenges we face is measuring success. When it comes to client relationships and the strategies it takes to win new work,
Tag: process
Marketer
How To Implement a Team Writing Process
As with most creative endeavors, writing can seem magically pulled from thin air to blossom on paper on its own. But writers know that’s not quite how it works, and
Marketer
Improving Our Communities
Fair or not, there is a stereotype that persists in the A/E/C industries that a construction project is the crucible an organization must “get through” to realize their vision of
Business Development
Declutter Your CRM To Increase Productivity
In A/E/C, we have a lot of processes. Your company has a process for deciding which projects you’ll go after. Your marketing team has a process for capturing information for
Marketer
The Entire Business Development Process in 11 Words
Earlier this year, I was asked to describe the A/E/C sales process to a room full of peers. My initial reaction was, “Sales is a result—business development is a
