Many SMPS members are unaware of the SMPS Foundation. Many others are unsure about the Foundation’s purpose and what it should mean to them. Here’s something I’ve learned after nearly
Marketing and business development professionals are busy. Full plates, multiple deadlines, and barely enough time for getting those maintenance tasks done are common in firms large and small, and from
Have you been wondering how to develop a meaningful job description? Check out Blueprints 3.0. Curious about how neuroscience is part of a client’s decision-making process? Read The Neuropsychology of
This time of year is seen as a season of giving. That could mean giving to your children, friends, parents, coworkers—heck, even yourself. The way I see it, the best
Most marketers and business developers have a knack for planning. From proposal deadlines and branding launches to industry networking and client meetings, it’s good practice to think about what lies
SMPS is pleased to announce that Barbara Shuck, FSMPS, CPSM, has been honored with the 2022 Weld Coxe Marketing Achievement Award (WCMAA). Barbara, a member of SMPS Nebraska, accepted
How I’m adapting to business changes. As I move through 2021, I’m noticing how businesses are adapting to less restrictive guidelines. Some firms are returning to the office space, others
