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SMPS Foundation

The Month of Thanks

Appreciating the SMPS Foundation trustees.

November 23, 2016

Membership

Meet Scott Johnston (Part 1)

An SMPS Conversation with Scott Johnston (Part 1).

November 17, 2016

Membership

Meet Scott Johnston (Part 2)

An SMPS Conversation with Scott Johnston (Part 2).

November 17, 2016

From The President

Your Attitude Matters

Who we are, how we act, and what we do.

November 17, 2016

SMPS Foundation

SMPS Foundation Releases 2016 Fellows Survey Report

SMPS is the only organization dedicated to creating business opportunities in the A/E/C industry.

October 25, 2016

Membership

2016-17 Board of Directors

SMPS is the only organization dedicated to creating business opportunities in the A/E/C industry.

October 25, 2016

Society News

Tiana Young Named SMPS 2016 Chapter President of the Year

The Society for Marketing Professional Services (SMPS), the premier A/E/C marketing and business development association, is pleased to announce that Tiana Young, CPSM, has been named 2016 Chapter President of the Year.

August 11, 2016

Membership

SMPS Member Spotlight Jennifer McGovern

Name: Jennifer McGovern, CPSM Title: Regional Marketing Manager Firm: VHB SMPS Chapter: Washington, DCNews: I joined the Career Advancement Committee of SMPS Washington, DC, wrote an article for Marketer (look

December 4, 2015

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Beyond AI: The People-First Strategy Your AEC Firm Needs to Win Work Smarter

Kris Boesch

Kris Boesch
Founder & CEO
Choose People

Katie Cash

Katie Cash
SVP of Accounts
SMartegies

Dylan Keller, CHC

Dylan Keller, CHC
VP of People
Warfel Construction

Troy Parkinson

Troy Parkinson
Principal
SagePresence

Driving consistent growth in the construction industry takes more than flawless execution, it requires a culture rooted in alignment, trust, and human connection.

While AI and automation are transforming how firms handle data, generate proposals, and manage operations, they’re not the whole story. The firms winning work now -and in the future – are those investing in their people & their soft skills. In this session, we’ll explore how leading AEC companies are blending technology with human-centered strategies to create a business development culture built to last.

Through real examples and expert insights, we’ll dive into the soft skills and cross-team alignment that truly differentiate a firm: communication, trust-building, adaptability, and leadership. We’ll also discuss how technology can elevate, not replace , the human side of your brand.

This is not another AI panel. This is about what AI can’t replicate, and why investing in people is the smartest strategy of all.

Key takeaways

Why culture, communication, and trust are your firm’s most valuable growth assets (and how they directly impact BD, marketing, and estimating success)
How to align marketing, BD, and precon teams to drive a more predictable, people-driven pipeline
Ways to pair technology with human storytelling to win interviews, strengthen relationships, and stand out downstream

6 Ways to Cut Your Proposal Time in Half and Win More Work

Eric Liou

Eric Liou
Chief Product Officer
OopenAsset

Rachelle Ray

Rachelle Ray
Head of AEC Marketing Innovation
OpenAsset

Hillary Zondlak

Hillary Zondlak
Director of Product Management
OpenAsset

Proposals are the driving force behind AEC growth, but the process often feels rushed, repetitive, and reactive. From chasing down boilerplate content to manually managing compliance and scope requirements, marketers and business development teams are pulled in too many directions, and results suffer.

It’s time to set a new standard in proposal management – and swap the inefficiencies and burnout for streamlined processes and higher win rates.

In this session, you will learn 6 key strategies to modernize your proposal planning process and reduce time spent on repetitive tasks so you can focus on positioning, storytelling, and pursuit strategy – the work that truly wins business. We will explore how new approaches to content lifecycle, RFP analysis, and collaboration with technical teams, as well as strategically leveraging AI in the right places, can help you create stronger, more compelling proposals in less time.

Join us and learn how to:

Reduce manual work and repetitive searching by organizing and reusing past proposal content effectively
Build a comprehensive proposal plan that aligns with client needs and team capacity
Capture and track RFP requirements effectively from the start
Evaluate fit and focus your time on the proposals most likely to win
Collaborate better with technical teams to stay aligned throughout the proposal process
Stay competitive by leveraging the right tech at the right time – plus, see how OpenAsset's new proposal management solution Shred.ai alleviates common proposal challenges

Whether you work on proposals daily or collaborate with others who do, you will leave this session with a new approach to proposal management that helps you ease the burdens while maximizing chances of success. Q&A to follow. Register now!

AEC.AI™ Day One Main Workshop

The AI landscape for A/E/C

Understanding AI’s rapid evolution and its impact on marketing & BD
AI myths vs. realities: What AI can and can’t do for A/E/C firms

Hands-on AI tools for A/E/C professionals

Mastering ChatGPT, Google Gemini, and Claude for A/E/C tasks
Practical applications: rewriting, summarization, classification, and question answering
Interactive exercise: Using AI to refine marketing and proposal content

Automating workflows & boosting efficiency

Streamlining proposal writing and RFP analysis with AI
Content creation made easy
Hands-on activity: automating A/E/C marketing and BD tasks

AEC.AI™ Day Two Main Workshop

AI for competitive advantage

Using AI for market research and competitor analysis
Personalization at scale: How AI enhances client outreach
Case studies: AI success stories in A/E/C firms

Data security & ethical AI use

Addressing data privacy concerns in AI adoption
Regulatory considerations and responsible AI practices
Actionable strategies for implementing ethical AI in your firm

Thank you for your RSVP!

We're looking forward to hosting you at the AEC.AI™ networking reception on XX at XX on level XX of the Sheraton Denver Downtown 1550 Court Place, Denver, CO 80202. We'll see you then!

AEC.AI™ Day One Main Workshop

The AI landscape for A/E/C

Understanding AI’s rapid evolution and its impact on marketing & BD
AI myths vs. realities: What AI can and can’t do for A/E/C firms

Hands-on AI tools for A/E/C professionals

Mastering ChatGPT, Google Gemini, and Claude for A/E/C tasks
Practical applications: rewriting, summarization, classification, and question answering
Interactive exercise: Using AI to refine marketing and proposal content

Automating workflows & boosting efficiency

Streamlining proposal writing and RFP analysis with AI
Content creation made easy
Hands-on activity: automating A/E/C marketing and BD tasks

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