About Valerie Murphy, CPSM
SMPS Chapter: Central Florida
I just reached my five-year anniversary with Blue Cord in January 2017.
How has SMPS helped you in your career? As the saying goes, marketing is all about relationships. Since joining, I believe SMPS has helped me strengthen existing connections and build new ones, of course. I’ve run into people I’ve worked with and/or spoken to (even if only by email) at so many events! It’s such a pleasure to connect faces to names and voices. I still feel like I’m brand new to marketing. I want to make all the connections I can.
Helpful hint to share with your fellow SMPS members: I will share something my chapter mentor shared with me: Take the time to learn your coworkers’ communication styles. As marketers, we compile information – and often we have to chase it down, too. Whether you’re in a small business or a large firm, you’ll work with many different people. Knowing the way your colleagues communicate will help you get the details you need quickly.
Tell us something we would be surprised to learn about you: I love to cosplay (costume play)! I enjoy multimedia conventions like MegaCon Orlando and DragonCon in Atlanta. I try to attend at least one con every year.
As a CPSM, how has certification benefitted you? I don’t have a formal background or education in marketing. I think my certification has truly helped me understand the basics. When I first started at Blue Cord, I learned through a combination of trial and error, and my colleagues’ experience. My degrees are in public administration and foreign language, and I’m not working in either of those areas. Earning my CPSM designation has helped me learn and retain a lot of what seasoned marketers already know. Our chapter offers exam study groups; I’m facilitating one of the six domains in 2017. I’m excited to help our next test takers build their knowledge too.