Commit To Making a Big Impact

Last week I attended the Southern Regional Conference and presented “Sell. Do. Win Business: Finding the Secret Recipe” with Foundation President-Elect Melissa Lutz, FSMPS, CPSM. The conference co-chairs, Ashley Roberts, CPSM, LEED AP (SMPS Dallas) and Pamela Conine, CPSM (SMPS Fort Worth) orchestrated and executed an amazing conference. I walked away with big ideas, and it made a big impact on me.

The conference committee carved out some time for me to talk with the participants about the SMPS Foundation prior to the keynote event. As I was preparing for my spot in the lineup, my mind kept turning to the notion that it would be amazing if all members knew the foundation’s mission.My big idea, Mission: Possible—making sure every SMPS member knows what the foundation does. It may take days, months, or even years to make a big impact, but I’m committed to make it happen!Do you know the SMPS Foundation’s mission? To keep it simple, we identify a research topic, FUNdraiser, hire a third-party entity to conduct relevant research, and deliver the findings to you. A huge “thank you” goes out to George Bowden (SMPS Fort Worth) for letting me know that he now understands the foundation’s mission … one member down 6,781 members to go! If you know the foundation’s mission, please email me at to help me accomplish my Mission: Possible.

In closing, on behalf of the SMPS Foundation board of trustees, I want to thank Chris Rickman, FSMPS, CPSM, and Doug Parker, FSMPS, CPSM, along with entire Southern Regional Advisory board for pledging $10,000 to the foundation. Your donation will make a big impact on our ability to deliver valuable research to our members.

P.S. It’s the week of Valentine’s Day, so please show some love for your foundation by making a donation today. And remember, I look forward to hearing from you as I accomplish my Mission: Possible.


SMPS Foundation President Carolyn Ferguson is owner of WinMore Marketing Advisors. She can be reached at or 713.305.8163. Follow her on Twitter @carolynferg.

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