SOCIETY NEWS
Get To Know SMPS HQ Staff: Nandi Rice
Nandi Rice, director of marketing for SMPS HQ, is responsible for leading the marketing strategies and messaging to promote SMPS and the SMPS Foundation. She took time out of her
2021 People’s Choice Award
For the People’s Choice Award, all winning entries were displayed online and voted on by conference attendees, SMPS members, and the general public alike. The award was given to EXP
2021 Best of Show Award
In the 2021 Marketing Communications Awards program, Award of Excellence winners in all categories were considered for the Best of Show Award, which was selected online by a jury of
Globalization and A/E/C Marketing
According to Merriam-Webster, globalization is defined as “the act or process of globalizing: the state of being globalized; especially: the development of an increasingly integrated global economy marked especially by
International A/E/C Business
As marketing manager for a national architecture firm in the late 1980s, I was tasked to work with the firm’s Columbus, OH, partners, who were exploring international markets for our
Using Behavioral Science To Strengthen Your Brand
Branding is the process of giving meaning to specific organizations, companies, products, or services by creating and shaping an idea in customers’ minds, both in a practical (the shoe is
Virtual Business Development
Virtual business development seems to be a recently coined and common term in the A/E/C industries, as business development looks much different today than it did a couple of years
Gratitude in the Midst of Chaos
Is it just me, or is it easy to get wrapped up in chaos this time of year? No pun intended. This certainly was the case just a few days
SMPS Member Angie Cole
In our member spotlight, Angie Cole, MBA, takes time out of her busy day to chat with SMPS. Angie is director of marketing and business development for Lorentz Bruun Construction.
Knowledge Never Goes Unnoticed
The last year has taught us to be nimble and open to change, and to self-reflect. And that means we can never stop growing. Gaining knowledge—and learning from it—is a
