In the 2021 Marketing Communications Awards program, Award of Excellence winners in all categories were considered for the Best of Show Award, which was selected online by a jury of industry experts prior to our virtual conference, Build Business 2021: RISE. The Best of Show Award was bestowed upon JE Dunn Construction from Kansas City, MO, for their Holiday Piece – Digital entry, “2020 By the Numbers” holiday video. The jurors commented, “This entry does a great job balancing both the personal and business successes from this past year. We also appreciated the sincere way they connected with their audience. They also showed their ROI, which is very important in this competition.”
GOALS: JE Dunn’s goal for its holiday video eCard was to achieve higher-than-industry averages for email open and click-through rates, as well as overall video views from employees, clients, and partners. The timeframe for the production was just two months. The company planned to evaluate results using metrics from Mailchimp and YouTube, where the video was housed.
TARGET AUDIENCE: The target audience was 11,425 construction CEOs, industry leaders nationwide (including hospital, data center, and large corporation executive leadership), community leaders, and employees.
To read more and learn about the research and planning of this Best of Show project, download the full article.
