Marketer Online

Leaders are made, not born. That was a session I attended at an SMPS conference in Portland, OR, in 1999. The session was led by Ted Sive, FSMPS, and Bill Strong, FSMPS, two amazingly talented Read More

The Society for Marketing Professionals Services (SMPS) is grateful for the enthusiastic response to our invitation for members to serve on the SMPS and SMPS Foundation boards. We had a record-breaking year in applications, which Read More

Marketers have one of the hardest jobs in business today. Instead of just managing the brand and proposals, our responsibilities span technology, lead generation, customer experience, employee experience, and culture. And now, the C-suite expects Read More

The Society for Marketing Professionals Services (SMPS) is grateful for the enthusiastic response to our invitation for members to serve in volunteer leadership roles. The Nominations and Elections Committee thoroughly reviewed all the qualified applications Read More

Commemorating the role of women in A/E/C marketing and business development. In honor of Women’s History Month and International Women’s Day, we’d like to acknowledge our members in advancing the work of women in the Read More

Executive mentors are different from coaches, executive peer groups, and friends who like to chat with you about your business. Executive Horizontal Mentoring means pairing two executives together for a mutually beneficial relationship. In contrast Read More

Horizontal mentorship is the premier way to implement an employee mentor program. It’s a mentoring relationship between employees across or within departments free from the influence of the workplace hierarchy. In theory, the idea of Read More

Welcome to 2021. Upon opening my eyes on January 1, I was really hoping that someone had waved a magic wand and life had returned to pre-COVID ways. Of course, that didn’t happen, and life Read More

COVID-lining was a term introduced to me several months back by a colleague at Barton Malow. It’s a nod to the term silver lining, which is defined as a sign of hope or a positive aspect in Read More

In our member spotlight, Allison Halvorson, CPSM, takes time out of her busy day to chat with SMPS. Allison, who’s communications manager at McMillen Jacobs Associates, shares the rewards of her job and the benefits Read More