SOCIETY NEWS
2019 Best of Show and People’s Choice Awards
In the 2019 Marketing Communications Awards program, Award of Excellence winners in all categories were considered for the Best of Show Award, which was selected online by a jury of
Marketing 2022: A Glimpse Into Our Future
What will the future hold for professional services marketers? This question was top of mind earlier this year when SMPS launched a research initiative to attempt to answer that question.
My CPSM Journey: Putting Yourself First
Earning my CPSM was one of the most difficult and rewarding experiences of 2019. I underestimated the level of effort it takes to carve out time to study and retain
The Future Looks Bright
It’s time to get the sunglasses out because the future looks bright and life is about to go full speed. Or, has it already? If you’re like me, this year
Declutter Your CRM To Increase Productivity
In A/E/C, we have a lot of processes. Your company has a process for deciding which projects you’ll go after. Your marketing team has a process for capturing information for
SMPS Member Caroline Hinrichs
In our member spotlight, Caroline Hinrichs takes time out of her busy day to sit down with SMPS. Caroline, who works for HOK as director of business development of Experience
The Smallest Acts Can Spur Action
Greetings, all! I recently attended a conference in Phoenix at the Arizona Biltmore hotel, which is one of my favorite buildings. Conferences are always well worth it, but by the
ENR publishes “What is the Future of A/E/C Marketing?”
On December 3, 2019, Engineering News-Record (ENR) published a blog post authored by Scott Butcher, FSMPS, CPSM, on the need for architecture, engineering, construction (A/E/C), and environmental firms to continually
Gifts We All Have
“At the end of the day, who you are, what you do, and how you show up in the world is special and unique. When you think big, show up
Be Courageous and Tell a Connected Story
It’s a common practice for A/E/C firms—no matter the size—to describe the services they deliver instead of what comes out of the services. Firms fall into the habit of rattling
