SOCIETY NEWS
Yes, I’ve Been to London
A few years ago, I attended a college fair at a hotel near the San Francisco International Airport. The colleges in the exhibition hall were showcasing performing arts programs. I
My Family’s Hidden Identity
In January 2021, I embarked on one of the hardest challenges I’ve experienced as a parent to date: explaining to my Jewish daughter what the Holocaust is and how it
2021-22 Leadership Announced
The Society for Marketing Professionals Services (SMPS) is grateful for the enthusiastic response to our invitation for members to serve in volunteer leadership roles. The Nominations and Elections Committee thoroughly
Get To Know SMPS HQ Staff: Semra Ergun
In front of and behind the screen—that’s how I describe my work-life at SMPS these days, and it’s not a bad thing. Sometimes I’m a virtual show host, or idea
Getting Into Good Trouble
Fighting the good fight or getting into good trouble (as the late Senator John Lewis often said) is an inextricable part of my personality and life. Why is that? My
SMPS Advances: April 2021
To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors
Your Words Make an Impact
It was a late Friday afternoon, and I was trying to wrap up a long and grueling week full of proposals and crazy deadlines. A forwarded email from my teammate
Embrace a New Paradigm
For the first 4,000 years of recorded human history, everyone agreed that the sun and the other planets revolved around the earth. It wasn’t until about 1000 A.D. when a
SMPS Member Suzanne Swistak
In our member spotlight, Suzanne Swistak, CPSM, takes time out of her busy day to chat with SMPS. Suzanne, who’s communications executive at ECS, shares the rewards of her job
