SOCIETY NEWS
SMPS Member Kimberly Wybenga
In our member spotlight, Kimberly Wybenga, CPSM, takes time out of her busy day to chat with SMPS. Kimberly is marketing and business development manager for Mark Young Construction. She
Understanding Why We Buy
A few weeks ago, I attended the SMPS Southern Regional Conference (SRC) in Oklahoma City, and it did not disappoint. Not only was it our first in-person SRC in two
SMPS Advances: February 2022
To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors
Representation Matters
The critically acclaimed television series “Black·ish” is currently airing its eighth and final season. The show is a satirical look at the Black experience through the eyes of three generations
Get To Know SMPS HQ Staff: Nandi Rice
Nandi Rice, director of marketing for SMPS HQ, is responsible for leading the marketing strategies and messaging to promote SMPS and the SMPS Foundation. She took time out of her
2021 People’s Choice Award
For the People’s Choice Award, all winning entries were displayed online and voted on by conference attendees, SMPS members, and the general public alike. The award was given to EXP
2021 Best of Show Award
In the 2021 Marketing Communications Awards program, Award of Excellence winners in all categories were considered for the Best of Show Award, which was selected online by a jury of
Globalization and A/E/C Marketing
According to Merriam-Webster, globalization is defined as “the act or process of globalizing: the state of being globalized; especially: the development of an increasingly integrated global economy marked especially by
International A/E/C Business
As marketing manager for a national architecture firm in the late 1980s, I was tasked to work with the firm’s Columbus, OH, partners, who were exploring international markets for our
Using Behavioral Science To Strengthen Your Brand
Branding is the process of giving meaning to specific organizations, companies, products, or services by creating and shaping an idea in customers’ minds, both in a practical (the shoe is
