SOCIETY NEWS

Does That Resonate With You?
Marketer

Does That Resonate With You?

Non-marketers don’t use or always understand our A/E/C marketing jargon. When we use language that connects with our internal customers (AKA coworkers and pursuit teammates), we are more effective in

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From Slump To Star
Marketer

From Slump To Star

Over the years, my teen son and I have found connection by discussing sports— especially my hometown team, the Golden State Warriors. My mind loves to think in analogies, and

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Global Diversity Awareness Month
Diversity Equity and Inclusion

Global Diversity Awareness Month

During October, Global Diversity Awareness Month pays tribute to the diverse minds and beliefs held by various cultures around the world. To honor this observance, SMPS member Alexandra Brown shares a

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The Power of No
Marketer

The Power of No

We’re in a rare moment in the A/E/C industries when, for many of us, there’s more work available in the marketplace than there is staff to execute it. While this

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Leading With Authenticity
Marketer

Leading With Authenticity

Leaders are made, not born. That was a session I attended at an SMPS conference in Portland, OR, in 1999. The session was led by Ted Sive, FSMPS, and Bill

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Giving Means Different Things to Different People
SMPS Foundation

Plan Today for Tomorrow’s Success

Most marketers and business developers have a knack for planning. From proposal deadlines and branding launches to industry networking and client meetings, it’s good practice to think about what lies

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SMPS Advances: August 2022
From The Board

SMPS Advances: October 2022

To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors

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