SOCIETY NEWS
5 Reasons to Enter the 2023 MCA Competition
I always look forward to December because that’s when we announce the Marketing Communications Awards (MCAs) Call for Entries. Our awards program has been around for 46 years, but that
Mentoring: It Is a Two-Way Street
Most of us have heard of the butterfly effect, where small things can profoundly affect complex systems. We cannot think of a more complex system as can be found in
Celebrating Our Past by Creating Our Future
It’s here! The Society’s 50th anniversary. *Insert virtual confetti toss* All year long, SMPS is celebrating the founding of our organization—especially at our annual conference, Amplify A|E|C, in Austin. I
To SMPS at 50: Happy Lth
It’s well known that 50 translates to L in Roman Numerals. And so the idea of “SMPS at 50” inspired me to contemplate the letter L. When I think of
Giving Means Different Things to Different People
This time of year is seen as a season of giving. That could mean giving to your children, friends, parents, coworkers—heck, even yourself. The way I see it, the best
Always a Marketer
In 2010 when I started at Purdy-McGuire (PMI), I had been an HR director for a prominent general contractor in the Dallas area. The job at PMI was supposed to
Member Spotlight: Julie Witecki
In our member spotlight, Julie Witecki, CPSM, chats with SMPS. Julie is senior strategy consultant for FMI Corporation. She has been in the A/E/C industries since 2005 and an SMPS
Get To Know HQ Staff: Jackie Asekhauno
Jackie Asekhauno, who’s senior project manager of learning and experiences at SMPS HQ, took time out of her busy day to answer a few questions. Jackie calls Cary, NC, home
Lessons From the Summit: the Next Pinnacle
As this message is landing in inboxes and on the web, I’m preparing to land in Las Vegas for The Pinnacle Experience. It’s an SMPS event designed for experienced leaders
Does That Resonate With You?
Non-marketers don’t use or always understand our A/E/C marketing jargon. When we use language that connects with our internal customers (AKA coworkers and pursuit teammates), we are more effective in
