SOCIETY NEWS
Benefits of Entering the MCA Program
The SMPS Marketing Communications Awards (MCA) program provides an opportunity for firms to showcase their best marketing practices and to educate the A/E/C industries about the critical role of marketing.
Spotlight on Hargis: a 2022 MCA Award of Excellence winner
The competitive spirit that drives us to win work for our team was a force behind our decision to compete in the SMPS Marketing Communications Awards (MCA) within two categories.
Blueprints 3.0 Emphasizes the Importance of the CMO
At a midsized construction company, there is a marketer in Nashville and one in Knoxville. Both manage proposals and promotional campaigns, reporting to their respective office leaders. At the headquarters
5 Reasons to Enter the 2023 MCA Competition
I always look forward to December because that’s when we announce the Marketing Communications Awards (MCAs) Call for Entries. Our awards program has been around for 46 years, but that
Mentoring: It Is a Two-Way Street
Most of us have heard of the butterfly effect, where small things can profoundly affect complex systems. We cannot think of a more complex system as can be found in
Celebrating Our Past by Creating Our Future
It’s here! The Society’s 50th anniversary. *Insert virtual confetti toss* All year long, SMPS is celebrating the founding of our organization—especially at our annual conference, Amplify A|E|C, in Austin. I
To SMPS at 50: Happy Lth
It’s well known that 50 translates to L in Roman Numerals. And so the idea of “SMPS at 50” inspired me to contemplate the letter L. When I think of
Giving Means Different Things to Different People
This time of year is seen as a season of giving. That could mean giving to your children, friends, parents, coworkers—heck, even yourself. The way I see it, the best
Always a Marketer
In 2010 when I started at Purdy-McGuire (PMI), I had been an HR director for a prominent general contractor in the Dallas area. The job at PMI was supposed to
Member Spotlight: Julie Witecki
In our member spotlight, Julie Witecki, CPSM, chats with SMPS. Julie is senior strategy consultant for FMI Corporation. She has been in the A/E/C industries since 2005 and an SMPS
